Quality and relevance are keys to having an impactful prescience on the internet, a web site that is eye catching, easy to navigate and full of relevant content is going to keep a person revisiting your website rather than skimming through and leaving. Depending on the type of website you are building, you want to keep the information as concise as possible, present the information in a way so that even if a person reads a sentence they leave with something that sticks with them. Keeping information relevant to your website not only helps with keeping your readers attention but it helps with search engine optimization. The more keywords that you have on your site that are relevant to what your site is based around will help to bring it up in the ranks.
Networking is an extremely powerful way to bring your website up in rankings, amassing back links from relevant and related websites to create some cross traffic can lead to a whole new base of visitors. Being part of an online community can greatly help here.