How has video content changed digital marketing strategies?

videoTraditional ads are dead. It is time to recognize the not-so-ugly truth and join in on the latest fashion in marketing – video production. It is easy to see that digital marketing has taken ahold of businesses everywhere and any size, but there is a key to success within it that should be taken advantage of. Today content only succeeds if it meets the wants of consumers in a creative, unique manner. Nearly 60% of all digital impressions are done by visual content, so if a company wants to catch and keep the attention of consumers, they have to give them something worth remembering, and video marketing is doing the trick.

Go Where the Consumers Are

One-third of the time people spend online is spent watching videos, and that time can be beneficial to a business if created wisely. Video content is now a perfect way to draw in potential customers and sell them a product or service. According to information shared by HubSpot 64% of customers are more likely to buy a product after watching a video about it, this shows the impact video marketing is making. There is this belief that video marketing is made up of Youtube videos and Facebook ads but that could not be further from the truth. Businesses are expanding their horizons on video usage to various social media sites, business websites, and searches. Companies have found new ways to incorporate videos into the looking and buying experience of customers, all helping improve the chances of the gaining a profit. Creating videos such as customer testimonials, demonstration videos, tutorials, product reviews and video blogs have helped to educate buyers, build a trusting relationship and improve satisfaction. Since video production and blogging have become increasingly popular, businesses have the opportunity to sponsor individuals who promote their products. Many being relatable and able connect with thousands of users – making the company more personable.

Show What Your Brand Represents

Video marketing is a highly visual concept – though that is good because it gives the consumer a snapshot of something to remember. When someone remembers a video, they remember the brand linked to it, which then leads to potential sales. No doubt this is great for businesses, but what makes it better is the personalization that videos give. Businesses are able to send a message through visual, audio and emotional factors that normal ads can’t produce giving the opportunity to enhance the message of who the company is.

videoToday’s consumers are living fast paced lives, the idea of sitting down and reading a text based ad is becoming increasingly unappealing. Rather, viewers are preferring to engage in video posts that keep up with their on-the-go lifestyle. This new change in direction leads to a very open road filled with possibilities.Video content is becoming one of the most popular forms of engagement for users, it would be a waste for a company to not take advantage of. Invest in video marketing, it is changing the game and seems to be winning.


Afshar, Vala. “How Video Marketing Will Change the Game for Marketers in 2016.” The Huffington Post,, 13 Jan. 2016,

Agrawal, AJ. “How The Digital Age Has Changed Marketing Channels Forever.” Forbes, Forbes Magazine, 16 Feb. 2016,

Benady, David. “How Technology Is Changing Marketing.” The Guardian, Guardian News and Media, 29 Sept. 2014,

Council, Forbes Agency. “Video Marketing: The Future Of Content Marketing.” Forbes, Forbes Magazine, 3 Feb. 2017,

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