The Question we have all been asking… Which will get my business more notability: Twitter or Pinterest
Twitter vs. Pinterest
Everywhere you turn, there will be an [email protected] symbol followed by a name, street, park, person, business, dog, anything. We are trained by now to associate to Twitter. The twittering of our everyday lives, of our every move, our every thought, our every, well … everything!
“Tweet It” has slowly gained a competitor to some extent: “Pin It”. Pin It? Pin what? Pin anything! Yes, Pinterest has revolutionized the sharing of all things graphic. For all those visual seekers out there, this is your ticket to getting noticed.
Pinterest as a social network alone drives more traffic to websites than those more established microblogging networks like Twitter. (source: http://bit.ly/xtQ3CO) Traffic? Traffic! Meaning… visitors, links, shares, basically your online presence.
As a business you want more traffic heading to your site. You want people talking about your products, your services, recommending to others, reviewing, sharing their experience. The buzz created by social media websites is of the key marketing measures today.
Which to choose? Is there a preferred one? Will one get me more exposure than the other?
Here are a few distinct differences:
- Twitter allows for a max of 140 characters per tweet. Fact: if you add a picture, less characters can be entered.
- Pinterest allows for a max of 500 characters per pin. Picture is in addition to the 500 characters.
- Every pin on Pinterest can be published on both Facebook and Twitter simultaneously. Therefore allowing you to tag/mention other followers or friends within your post.
- Retweeting on Twitter posts to your profile and retains all the content from original tweet.
- Repinning on Pinterest automatically mentions ‘the who’ (original source) but also allows you to categorize where on your boards your pin will “live”.
It is important to achieve a balance. As a business you don’t want to burden yourself with each social media site. You have a business to run! Seek out social media guru’s ([email protected]) that are already doing it and can really optimize your marketing efforts.
Want to know more on how to use these networks to create more sales for your business?
Stay tuned for a series breaking down Pinterest, its features, functionality and market value.
Till next time, keep pinning!