Web Design in 2017

Web Design is Now Component Based Software Design

Web design in the modern era involves building components from top programming languages like AngularJS.  Creating components that can be used in large-scale, and responsive applications requires engineers’ and UI designers to put together different components into a code base.  Today html5 is used to create modern web and mobile applications.  Html5 is the skeleton of these applications, and programming languages like AngularJS and ReactJS, C#, Java and other traditional object-oriented programming languages are used to give the software functionality.  AngularJS and AngularJS work together to enable advanced styling of modern html5 applications that can work in various places without constant issues and troubleshooting from it teams.

Today skilled and successful developers are quickly able to take software components and put them together, collaboratively, to make agile software that is can be improved over many years and becomes more efficient over time.  Software developers that are on top of modern UI/UX strategies can easily build responsive components on top of htm5 templates, which are styled with the newest and best styling technologies, removing the time and need for tacky and incompetent web designers that are from the the late 90’s.  With the new boom in technology, as New York works hard to parallel Silicon Valley, developers that can quickly and artfully assemble complicated software using high-tech are in great demand.

Web design is a field that is extinct, and has been taken over by engineering. Engineering technology for people who need to use it quickly without errors is the job of software developers in major fortune 500 companies.  Building and testing this technology is a process which the world’s most talented engineers work on for many hours a day, and the advanced, complex softwares the build have in 2017 taken over the web.  Major website development in NYC is now about engineering, and tacky and lousy web designers are fading from the mainstream market, as engineers from the valley crowd into the tech alley. New York’s Google building in Chelsea is a great example of this transformation that the world is undergoing, as major tech companies buy space in downtown Manhattan and Brooklyn.

NYC is now a major hub for tech and software developers.  In a the next few years, major Silicon valleys will crowd into downtown Manhattan as tech goes to places where it can never go back, changing the entire climate of America’s metropolitan city.

Old and crummy WordPress websites vie for a place like unwanted garbage inside America’s major cities, as talented software developers quickly transform the new rocket economy building lightning speed components, which look classier and sleeker than ever before.

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web design

The new era requires web designers which are talented in industrial UX/UI design, and can “put stuff together that works”.  Software development is a collaborative effort in 2017 that doesn’t look fondly upon short-cuts and cheap fixes, but beautiful, streamlined work that shows workmanship and dedication.  Real clients are willing to pay big money for these real projects.

Demographics is Important for Customer Retention

Successfully Marketing While Keeping Demographics in Mind

Marketing to customers of different demographics is simpler than it looks.

Consumer demographics are broken up into different categories: millennials, generation X, baby boomers, and the silent generation, the elderly (“15 Strategies For Marketing..”, 2015).

Understanding these various types of people and their income levels, age and ethnicity is very important to successful marketers today (Mansfield, 2014).

Millennials are a very mobile generation, and work hard to ensure that their peers are up-to-speed with each other. They may be impulsive, but are able to score great business deals when they need to. Generation X is more reserved and hard-working, and prefer to search for products carefully, and work towards applying discounts. The silent generation, who were born between mid-1920s and 1945, don’t tend to spend that much, having a traditional mentality. Besides age, these demographics are divided by gender, income, and ethnicity. Consumers who have more disposable income, or who are rich, are better targets for marketers selling clothing and accessories(“15 Strategies For Marketing..”, 2015). Understanding demographics creates successful outcomes for companies that wish to acquire long-term customers (Nelson, p. 4).

In her book, “The Transformational Consumer,” Tara Nelson talks about transactional marketing versus transformational marketing. MyFitnessPal, the world’s largest digital health company, started with a small tiny orange logo of a “tiny dancer”. It was catchy, cute, and motivational. The tiny dancer grew to a full-fledged app with 45 millions users in over 18 months, without any paid advertising (Nelson,  p. 2).

What?!? How is this possible? 

MyFitnessPal was smart. It didn’t work hard to acquire customers relentlessly like some marketing companies. They won over their consumers by caring about their humanity, and this was extremely influential in winning over transformational consumers, that, well, cared about being “transformational” (Nelson, p. 3).

Humanity?!? In Marketing??

This is partially because people get sick of being treated like a business transaction, and getting hassled by “tit-for-tat”, stressed-out marketers trying to reach marketing goals by buying their consumers every week, day in and out, like a bad, endless arts and crafts project (Nelson, p. 4)

Marketers finally understood that consumers were smart, instead of trying to buy them out. A picture of our victim (the average consumer) below.

demographics

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