Platform Thinking in Business Development: Why Companies Like AirBNB are so Successful

Popular booking application, AirBNB, allows consumers to book reservations and events that are out of town, by providing important information about these venues, which can help its’ users make decisions.  Users can add information in the form of reviews, ratings and photos. AirBNB uses the platform business model.

The platform business model is a scalable business model. It takes advantage of technology to connect people and organizations in order to exchange services and things of value (Parker, 2). Less viable today, is the pipe business model, where stuff is consumed in a linear fashion, like water flowing through a pipe (“Why Business Models Fail..”).

Companies that use the platform business model today are Amazon, YouTube, eBay, Wikipedia, iPhone, Upwork, Twitter, KAYAK, Instagram, AirBNB and Pinterest (Parker, 3).

AirBNB is a company that uses the platform business model approach, and connects to various venues like rental homes out of of the country, and popular reservations, experiences in NY and featured destinations. The platform of AirBNB is a place where consumers can easily access the service that AirBNB has to offer based on the network of connections that the business model enables (Parker, 9).

The “platform” or application of AirBNB has many features of a top-notch platform. The site has a solid, clean user interface in bright, modern colors, simple layout, good color scheme, and an attractive logo. It is simple yet elegant, which gives off vibes of “exploration and connection to external sources.”

AirBNB is a great example of a successful business that started from scratch, but became successful by understanding the importance of platform marketing in order to build customer retention (Parker, 9).
AirBNB

AirBNB

With the platform approach there is a greater user interaction and opportunity for business development. Platform marketing is like the Internet where information congregates rapidly for consumer interaction on social media and forums, Twitter and Facebook. An application that uses platform thinking is YouTube, which has a sleek and simple interface that is poised to host new content, create user engagement, and increase customer retention, by providing opportunities for the music hosted on it’s servers to be shared amongst users, and on Facebook (“Why Business Models Fail..”).

Unlike e-commerce applications online, which use pipe thinking, platform thinking optimizes conversions, analyzing consumer data regularly with modern data-analytics tools (“Why Business Models Fail..”).

These services can grow business as content curators are able to gauge what is popular and interests their consumers, unlike the pipe model that is limited, and only focuses on the products it is selling. Businesses who are interested in long-term growth, and customer engagement should apply platform thinking instead of pipe thinking (“Why Business Models Fail..”).

Meet other digital marketing professionals interested in platform thinking at goElaborate!

 

References

Choudary, Sangeet P. “Why Business Models Fail: Pipes Vs. Platforms.” Wired, https://www.wired.com/insights/2013/10/why-business-models-fail-pipes-us-platforms/. Accessed 10 October 2017.

Parker, Geoffrey G., et al. Platform Revolution: How Networked Markets Are Transforming the Economy And How to Make Them Work For You. W. W. Norton & Company, 2016.

 

 

 

Co-working at EdgyWorks in Mid-town Manhattan

Co-Working in the Heart of the Alley

Why co-working is beneficial to talented professionals in NYC.

co-working

Co-working spaces have sprung up rapidly in USA’s most populous cities in the past decade. In the past few years technology, Web development, UX/UI development, and Java development, and Mobile-Desktop-App development has taken off rapidly after the recession. People who work on technology like these can benefit from co-working.

The EverythingStore, Facebook, and applications for America’s Fortune 500 stores were important milestones for application development, and UX/UI development in the last decade.   Check out Walmart.com, and Costco.com. The technology powering these applications has been changing rapidly every since.

Bootcamps to teach people technology skills so that they can work for these companies, have sprung up rapidly across the USA, making enormous profits, but still, many college and university graduates lack the critical thinking and programming skills necessary to succeed in the real world. Many professionals lack the critical thinking and knowledge of common technology to keep up with the current technology. In the last decade, thousands of immigrants from foreign countries have come overseas to thrive in the Silicon Valley and the Tech Alley, and have computer science degrees.

The tech scene in NYC is a constant hub of activity. It’s sprawling.

Google has expanded into Brooklyn, and NYC is thriving with all types of coders, self-taught, bootcamp coders, traditional coders, and novice coders, as well as UX/UI Designers, and media experts.

EdgyWorks is a brand new, cool and casual co-working and virtual work space.

is in the midst of one of the world’s largest cities, and also in Westchester, NY. It is a co-working space for passionate people from all backgrounds looking to co-work with like-minded professionals.

EdgyWorks is in the midst of one of the world’s largest cities, New York City and also in Westchester, NY. It is a co-working space for passionate people from all backgrounds looking to co-work with like-minded professionals.

However, what is unfortunate is that there are thousands of people who need to access to actual work who work in technology. People with some to a lot of tech skills, that could improve them by working on projects at a co-working center.

Calling recruiters is hard and time-consuming. So is applying for jobs. The tech market is huge in the USA. It’s a much better idea to spend even a day at a co-working space, especially in Manhattan. Here, there an opportunity for experienced individuals to help others on real-world projects and grow their technology skills effectively without feeling pressured by desperate and sleazy technical recruiters.

For example, the current skills/job description required of UX/UI designers today are something like this.

Experience designing e-commerce or other large-scale digital experiences for mobile and web (mobile first)

Bonus points for knowledge of HTML, CSS table-less design and JavaScript

Strong conceptual thinking with an ability to understand customer needs, motivations and behaviors and translate them into actionable deliverables

Help customers achieve goals more efficiently and effectively through the creation of storyboards, user scenarios, wireframes, diagrams, and prototypes

Ruthless pursuit of customer delight and happiness’

Test design solutions with intended audience and refine based on findings and develop A/B tests to validate key hypothesis

Strong attention to detail and highly developed organizational skills including the ability to prioritize tasks and meet deadlines

Strong self-management skills as well as ability to work as a contributing member of a multi-discipline product team

A great attitude and a lack of ego. We work hard to keep a prima-donna free team

Experience in managing a design team

Synthesize requirements, technical constraints, user research, data and analytics into design solutions

Having all or most of these requirements is nearly impossible for most candidates. However, a posting like this has billions of applicants each day but applicants may not get any closure regarding their often beautifully crafted applications for days, weeks, months, years or at all.

Applying for jobs like these can be brutal in today’s world, although there is a plethora of bootcamps that proudly boast their crazy-good success rates, and claim they will get you a job after you walk in the door.

gene

UX/UI designers can work, learn, share and study new skills in their respective fields, at fairly priced co-working centers, instead of lofty hotel-like co-working lounges that try and make you believe that they are doing you a big favor, when in reality, you know you are awesome!

No longer feel pressured by desperate and broke, technical recruiters that make you feel like shit. These idiots are just sucking the money out of the tech market like there’s no tomorrow. 

Actually benefit from invaluable connections with leading professionals, and people in your field who are more experienced, but are perhaps working from out of their company, and have time to enjoy your life! Co-working is important as technology transforms the US economy into 2018.

Check out EdgyWorks.