Modern Day, Modular Web Design is Like a Monumental Lego Project That Requires Organization, Planning, Management, and Teamwork

Web design in Today’s World

Web design has evolved rapidly from the days of early Facebook, when middle and high-schoolers gushed over the new online platform that blew their minds, quickly after they created a new account.

web design

They felt a sense of raw freedom and independence, as their impressionable, not yet fully matured, adolescent souls squealed to be heard on digital media, delighted by this new advancement in technology.

But if Facebook was cool, then the milestones that programming made in the next decade were super-cool, as web applications sprang up, inspired by the new social media engine.

As hastily constructed web pages, and applications sprang up all around the inter-web, engineers realized the potential that the web held. Today, talented UI/UX designers and engineers are sought around the world to work on applications.

These applications are complex tools that have rapidly changed the web.  Flaky, cutesy web pages have faded from mainstream culture, as UI/UX design has emerged, quickly gaining in momentum and popularity.  The need for intelligent, cutting-edge designers and developers has grown enormously, and today, having a good UX/UI means more $$$$$ all around, and greater profits.

Read more about it. 

Modern web design involves UI/UX, and looking into any modern design studio, you will find designers crowded around a huge portfolio of work spanning several computers. These designs are key to building the world’s newest products, that everyday users gush over for countless hours, and house designs like the one below.

web design

But planning, organization, management and teamwork is really really really important…

Having worked on an application’s creative team, I have learned a lot about designing and developing applications.  UI/UX web design involves structuring web content in a hierarchical fashion, to address users needs.  Modern websites are designed by UI/UX Designers who are familiar with front-end engineers responsibilities, and have a good understanding of website dynamics.  Web pages which are designed with high consideration of their users are responsive, compatible-across various browser windows: Internet Explorer, Firefox and Google Chrome.

They can be viewed with ease on different devices.  Applications like Netflix, for example, can be viewed on different devices and are tested with Google’s Developer Tools. See different views of Netflix.com being inspected, below.

web design

web design

web design

The design of Netflix is elegant, the varied structures and squares are flexibly nested together, into the masterpiece that is the nation’s most popular television application.

Modern web design can be likened to legos  (Zhang, 2017).  In a typical full-fledged lego project, a finished result is expected and illustrated on a manual for an enormous, beautiful ship.

web desi

There are different lego pieces involved in building the masterpiece which is the finished project.  Similarly, UI/UX designs for modern-day mobile-desktop applications involve assembling modular software components together to create a beautiful, functional application.

In order to create a highly functional application, designers should have a good understanding of responsive web design, CSS, bootstrap, and other design libraries that will be used to style the skeleton of an a modern day html5 application (Zhang, 2017).

Similar to the basic framework of an enormous lego project, a front-end engineer lays down the skeleton for the entire project using html or html5 code (for AngularJS), and adds the necessary stylesheets.  With a solid designer, the designs for mobile to desktop are all in place, as is the stylesheets, and libraries that will be used consistently throughout the project.  The designer is satisfied with the designs and the team members meet to finalize the designs, like the manufacturers of a ship verify the designs before the ship moves on to the building phase.

web design

The engineers work steadily to build out the pages and style them with the style guides set out by the designers, and the back-end engineers build out the API’s and server-side connection.  With good organization and talented engineers, the team finishes the application within the given time frame.

Become enlightened by what the New Possibilities Team has to say about Modular Web Design.  Co-work at goElaborate.com, A NYC Digital Media Company!

Works Cited

Zhang, Samantha. “Learning from Lego: A Step Forward in Modular Web Design.” Medium. Feb. 17, 2017. https://medium.com/5000-things/learning-from-lego-a-step-forward-in-modular-web-design. Accessed November 15 2017.

Demographics is Important for Customer Retention

Successfully Marketing While Keeping Demographics in Mind

Marketing to customers of different demographics is simpler than it looks.

Consumer demographics are broken up into different categories: millennials, generation X, baby boomers, and the silent generation, the elderly (“15 Strategies For Marketing..”, 2015).

Understanding these various types of people and their income levels, age and ethnicity is very important to successful marketers today (Mansfield, 2014).

Millennials are a very mobile generation, and work hard to ensure that their peers are up-to-speed with each other. They may be impulsive, but are able to score great business deals when they need to. Generation X is more reserved and hard-working, and prefer to search for products carefully, and work towards applying discounts. The silent generation, who were born between mid-1920s and 1945, don’t tend to spend that much, having a traditional mentality. Besides age, these demographics are divided by gender, income, and ethnicity. Consumers who have more disposable income, or who are rich, are better targets for marketers selling clothing and accessories(“15 Strategies For Marketing..”, 2015). Understanding demographics creates successful outcomes for companies that wish to acquire long-term customers (Nelson, p. 4).

In her book, “The Transformational Consumer,” Tara Nelson talks about transactional marketing versus transformational marketing. MyFitnessPal, the world’s largest digital health company, started with a small tiny orange logo of a “tiny dancer”. It was catchy, cute, and motivational. The tiny dancer grew to a full-fledged app with 45 millions users in over 18 months, without any paid advertising (Nelson,  p. 2).

What?!? How is this possible? 

MyFitnessPal was smart. It didn’t work hard to acquire customers relentlessly like some marketing companies. They won over their consumers by caring about their humanity, and this was extremely influential in winning over transformational consumers, that, well, cared about being “transformational” (Nelson, p. 3).

Humanity?!? In Marketing??

This is partially because people get sick of being treated like a business transaction, and getting hassled by “tit-for-tat”, stressed-out marketers trying to reach marketing goals by buying their consumers every week, day in and out, like a bad, endless arts and crafts project (Nelson, p. 4)

Marketers finally understood that consumers were smart, instead of trying to buy them out. A picture of our victim (the average consumer) below.

demographics

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