Pinterest vs Tumblr

     

 

          Pinterest and Tumblr are considered curatorial social spaces, according to the NY Times, with the additional blog component for Tumblr. But after the Yahoo buyout of Tumblr, it’s following has become stagnant while Pinterest is coming up strong and predicted to soon rival Twitter in its amount of handlers. Social media has been around for decades but has only started trending now, which means out with the old blog spaces and in with the new real time one sentence life update.

 

 

          Google is the leading data search engine with the ability to image search as well, but while Google has the literal answer for image keywords, Pinterest has the creative answer for users with aesthetics in mind.

The great thing about Tumblr is that it effectively combines a variety of image content under a number of tags that is seen worldwide, and with gaining a following they can choose to get to know you personally via opinion blogs and messages.

 

Forbes Magazine recently did a study on the top four networking applications ranking Facebook ($170 billion), Twitter ($23 billion in stock), and Linkdin ($20 billion) as the top three but Pinterest ($5 billion) is climbing fast in popularity. It’s estimated to go head to head with Twitter in the next year. Surveys say that many of the users are identified females, myself included, but it has no target gender, and male identified users are testing the waters more and more.

 

I recently became a Pinterest convert. I was previously a Tumblr addict adamantly resisting the fact that something new could be better than Tumblr.My partner recommended Pinterest to me because I missed the visual inspiration I got from Tumblr but without the time investment needed to search and sort in comparison to Tumblr and Google.

 

 

          Pinterest brings to the table immediate satisfaction in all things visually pleasing to the eye, the interface allows for quicker browsing and more exploration in order to create personal mood boards in which others can view or you can choose to hide.

 

It’s an excellent time waster without the feeling of wasting time and its impersonal unlike a lot of other networking social media sites whose main focus is  blogging to meet people.

                                

I’ve been through many networking blogs from Xanga to Livejournal, to Myspace each with a target audience and it’s funny to see how they grow and decay leaving way for new social enterprises.

 

http://www.pinterest.com/goelaborate/
http://www.pinterest.com/sotechie/

 

 

 

 

Facebook IPO!

The hype is over, Facebook has finally released it’s IPO. Opening up at just $38 with a high of $45 per stock, Facebook has been the talk of the day. The only question that remains is did they live up to our expectations? Not so much. Instead of seeing the stocks sky rocket we saw a reverse with stocks selling at an average of $42 per stock. There are many variables that can affect the potential value of the stocks as well as Facebook’s over all net worth and capital raise from the IPO. Below is an article by CNN’s  Julianne Pepitone with more information.

 

facebook ipo - goelaborate media

 

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NEW YORK (CNNMoney) — Facebook’s stock market debut is finally here — but for all the breathless hype, shares stayed fairly stable, trading right around their IPO price for most of Friday.

On Thursday night, Facebook (FB) set its final IPO price at $38 a share. When the stock began trading at 11:30 a.m. ET on Friday, the first trade came in at $42.05 per share — a gain of nearly 11%.

But the stock quickly reversed course, dropping down to hover right around the $38 IPO price for much of midday trading. At about 1:30 p.m., shares were at $41.30, up about 8.5%.

Trading was fast and intense. More than 80 million shares changed hands in the first 30 seconds of trading, and within 2 hours, volume had spiked to 341 million shares.

The trading had been expected to start around 11 a.m. ET, but the opening was delayed. A few minutes into trading, Facebook lost some of its gains and was trading around $40 per share.

Facebook founder and CEO Mark Zuckerberg rang the Nasdaq opening bell remotely, from the company’s headquarters in California. Facebook celebrated its public debut bygathering its staff Thursday night for an all-night hackathon.

At the $38 IPO price, Facebook is on track to raise $16 billion — making it the largest tech IPO in history. It’s the third largest U.S. IPO ever, trailing only the $19.7 billion raised by Visa (VFortune 500) in March 2008 and the $18.1 billion raised by automaker General Motors (GM,Fortune 500) in November 2010, according to rankings by Thomson Reuters.

Underwriters have the option to purchase an extra 63.2 million shares to cover any so-called over-allotments for excess demand. If that happens, Facebook will sell 484.4 million shares in total. That would bring the amount raised to $18.4 billion.

How much Facebook is worth: At $38 per share, Facebook’s market capitalization would be around $81 billion on IPO day.

Many Facebook employees and executives hold unexercised stock options. If all of those shares were exercised, Facebook’s outstanding share count would rise to around 2.8 billion — pushing the company’s total valuation closer to $107 billion.

Among all global companies, Facebook has the third-highest IPO-day valuation in history, according to data from DealLogic.

SecondMarket, an exchange on which people can buy and sell stock in private companies, posted data on Friday about Facebook’s private-trading history.

It wasn’t until 2010 that SecondMarket’s Facebook trades racked up significant volume, so Facebook’s trades before that tended to be one-off deals at a low per-share price. In April 2010, Facebook fetched an average price of $9.82 per share on a monthly average basis. One year later, the rate jumped to $31.46.

As of April 5, Facebook shares were trading for an average of $42.72 each — nearly $4 higher than the IPO price.

Who’s selling shares: Zuckerberg plans to sell 30.2 million shares in the IPO offering. That will net Zuckerberg about $1.1 billion.

But Zuckerberg won’t be hanging on to his cash. Facebook said he will use the “substantial majority” of the windfall to cover the massive tax bill he’ll be hit with, thanks to his plan to exercise a large stock-options grant that will increase his ownership stake in the company he founded.

After the offering, Zuckerberg will still hold 503.6 million shares, or about 31% of the company. That stake is worth $19.1 billion at the IPO price.

Venture capital firm Accel Partners, which is the largest shareholder outside of Zuckerberg, is selling 49 million shares in the offering. That’s about a quarter of its Facebook holdings.

— CNNMoney’s Chris Isidore and Maureen Farrell contributed reporting

 

New Google+ Data Shows Weak User Engagement

 

facebook vs google

 

Larry Page called Google+ the company’s social spine.  With a letter published from Larry, http://investor.google.com/corporate/2012/ceo-letter.html. Diving deeper info Google+, they have a long way to go before they can even make facebook sweat.

Here are some findings from RJ Metrics:

  • The average post has less than one +1, less than one reply, and less than one re-share.
  • 30% of users who make a public post never make a second one. Even after making five public posts, there is a 15% chance that a user will not post publicly again.
  • Among users who make publicly-viewable posts, there is an average of 12 days between each post
  • cohort analysis reveals that, after a member makes a public post, the average number of public posts they make in each subsequent month declines steadily. This trend is not improving in newer cohorts.

From what we can see from the outside looking in, Google+ has a long way to go before it becomes a real threat to the social networking landscape. While user growth is strong, it is unclear how much of that is driven by tie-ins with other Google products.

At the end of the day, Google Plus simply does not show the same level of ravenous user adoption and engagement that we’ve seen in other social networks (see our reports on Pinterest Data and Twitter Data for examples).

via New Google Plus Data Shows Weak User Engagement.