Positioning Leads to Long-Term Growth for Companies That Hope to Develop Into Successful Corporations

Positioning is an Important Strategy for Effective Digital Marketing Companies

Positioning Helps Companies Go Far in the Long-Run

Often leading companies get marketing wrong.  DNA-based methodology creates an authentic relationships with consumers, offering ways to purchase products, which they care about.  Corporations that understand positioning, a technique described by Andy Cunningham, seasoned Silicon Valley technology marketer, do really well in comparison to companies that jump into the market with hastily, and brash marketing strategies aimed at making quick sales, which hassle consumers, losing their trust easily (Cunningham, 2018).

positioning

Positioning is a technique which requires marketers to understand consumer behavior, and the rational authentic position for their market.  Popular social media companies, which partner with retailers of successful products are sure to generate high revenues, quickly evolving from small companies with few customers, to great corporations that are successful and understand their consumers.  Developing an elaborate marketing strategy, and later a “brand,” as Cunningham wonderfully explains in her book, “get to aha!: Discover Your Positioning DNA and Dominate Your Competition”, requires positioning, understanding the DNA behind a product.  Positioning gives marketers time to understand the market valuation of their product, before they can move forward and decide how to pay for a marketing strategy, and develop a brand, which can be successful.  Successful business people working in digital media should use positioning to gauge the market and develop complex narratives, copywriting, and advertisements, like billboards, which can continue to develop authentic relationships with consumers over time.  Digital marketing involves partnering with social media companies which can help products get publicity, and generate revenue for small businesses hoping to successfully develop into billion-dollar corporations (Cunningham, 2017).

Business people who hastily, and desperately try to make sales without understanding the DNA of their companies, can run out of profits after a few months, and fail (Cunningham, 2017).

goElaborate in NYC provides virtual office, and co-working, for digital media professionals for an affordable price, and is in a great area of NY for digital media professionals to network, and discuss strategies for growth and development of their companies. After all, successful sales is about long-term consumer satisfaction and retention.

Works Cited

Cunningham, Andy, get to aha! Discover Your Positioning DNA and Dominate Your Competition, McGraw Hill Education, 2018.

 

The NEW 4 P’s of Marketing Mix

The NEW 4 P’s of Marketing

 

You might not be aware of the classic 4 P’s of marketing, also known as the marketing mix: price, product, promotion, and place. The Marketing mix; a quick way marketing professionals keep in mind the four major considerations for a brand.

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But the fact is that things change.  The drastic changes with technology, especially via social media and mobile technology, e.g: smart phones, simply cannot be ignored.

The new ‘P’s’ of marketing, as Kimberley Kadlec, Vice-President of Johnson & Johnson’s global marketing group suggested are: Purpose, Presence, Proximity and Partnership.  (http://bit.ly/XuMWT8)

Purpose adds to the value, such as an environmental purpose (Ex: 10% of our revenue goes to WWF), and transparency (Ex: Dolphin-safe fishing).

Proximity and Presence addresses the social and mobile issue.  The brand needs to be accessible everywhere: Google, Facebook, Youtube, and everything else you can think of.

Partnership focuses on collaboration with both businesses and clients to advance the brand.  Be it looking at the feedback of customers or sponsoring events to gain further exposure.

Brands both new and old must consider the new variables in this digital age, and it all begins with the new P’s of marketing.

Startup

To create a successful startup company you would need three things. To start with good people, make something customers would actually want and to spend as little money as possible. Although these things can help you, Global Entrepreneurship Week event’s like startup open competitions can help your business more.

 

 

 

Base on this article ( http://startupopen.com/2012/06/20/startup-opens-2011-winner-kavita-shukla-on-the-gec/ )  here are a few key points about it

Startup open is a competition to recognize start up companies who has have just started, or is about to start. The Global Entrepreneurship is the largest gathering of startup champions from around the world. The Congress allows these brilliant entrepreneurs to meet and network with each other, offering attendees a once in a lifetime opportunity.

Follow up question: Where can you go to get a little help and also some helpful business tips.

Well, in Goelaborate we can expand on your inventions and latest ideas and can publish them online by creating your own website. So  let us help you take the leap!