Communication these days?

How do you communicate with your friends these days, mostly in person, mostly online, mostly calls, mostly texts, apps? Don’t lie.

Movies like Wall-E have commented about our lack of physical interaction and our future to come. Scientific studies have proved that we are social creatures of the physical world, yet social media of the digital world has been changing what it means to socially interact. This with technology have been making it easier to tap in and out of the Facebook, Twitter, Google plus and what not and we can talk to these sites to talk to our friends via speech recognition forgetting that a simple phone call can get you an immediate response.

I admit that I am a texter because it ironically frees up my time as opposed to phone calls which i invest more of my time into. Besides our insane amount of time on the computer or texting, the latest subject of discussion that has been brought up is, “emoji overuse” as I prefer to call it.

I’ve also noticed that sites such as Facebook force emoji use whether or not you type a face or pick a face from a gallery of images.

 

This lovely article on Mashable discusses the the use of emoji through the years. I remember the days when they were called “emoticons” and the difference between emoticons and emoji’s being pixel versus a more rendered face. I personally find the emoji’s odd looking myself, but for they cutely convey expressions people are feeling.

Emoji’s are considered something used mostly by females and the younger generations. There have been surveys and studies saying the more emotional you are as a person the more likely you will use emojis to express those feelings in text, and the condensed faces are connected to young folk who simultaneously abbreviate their words as well.

Why Mashable and myself find this so concerning is because emojis are meant for light playful use in certain situations. But according the writer’s personal anecdote of using emjoi’s to express their sadness of their friend moving rather than calling their friend to talk personally.

This casual substitution brings a more stunning realization about blasé treatment of situations not meant to be taken lightly.

Our generation is coming out with these amazing technological revolutions such as Google Glass and smart watches that make communication easily accessible but a lot less personal.

 

http://mashable.com/2014/07/09/emoji-linguists-communication/

 

 

 

Why Go Digital?

Why go Digital? Good Question!

The objective of going digital is to showcase your resources and to become a leader in your industry.  Your business’ footprint will be with people always, inclining them to either buy or support what you are selling.  The channel to achieve this is via media.

Digital media is influencing how we produce knowledge.  (Food for thought: how often do we stop and think about the techniques media uses to control our actions?)  Going digital not only means T.V.  It also involves magazine’s and other forms of print literature.  Going digital is a cost effective means to link people and their emotions.

Media has the reach of monitoring time and products, as well as the ability to connect with companies to share their experiences.

There is an endless stream of companies aspiring to tap into this form of technology.

digital

Question remains… Why Go Digital?  Reason: simply said, we need it!  Digital is not just an on and off.  It is an influencer in our lives, the decisions we make, every call to action, the way we think, media drives us!

More Brands Joining Instagram

More and more brands are joining Instagram. A mobile app that allows users to take photo, apply a digital filter to it, and then share it with other Instagram users that are connected to on the social network as well as on a variety of social networking services.

Taken From: http://www.forbes.com/sites/marketshare/2012/08/13/more-brands-joining-instagram-and-with-good-reason/

 

Obviously if you’re a brand manager or brand marketer you need to stop what you are doing and set up an Instagram account right away for the future of the free world depends on it.

Ok, maybe not the entire free world and perhaps I am being a bit melodramatic but the fact remains that consumers – more and more of them, are using Instagram, just as they are Facebook, Twitter, Google+ and Pinterest. And if you’re not including Instagram as part of your social media strategies which should be part of your overall integrated marketing campaigns, you are missing out on a golden opportunity to move that needle.

From the conclusion of the Simply Measured study: ”For brands that continue to hold out and watch as their competition is engaging users and measuring results, 80 million potential customers are being ignored.”