Communication these days?

How do you communicate with your friends these days, mostly in person, mostly online, mostly calls, mostly texts, apps? Don’t lie.

Movies like Wall-E have commented about our lack of physical interaction and our future to come. Scientific studies have proved that we are social creatures of the physical world, yet social media of the digital world has been changing what it means to socially interact. This with technology have been making it easier to tap in and out of the Facebook, Twitter, Google plus and what not and we can talk to these sites to talk to our friends via speech recognition forgetting that a simple phone call can get you an immediate response.

I admit that I am a texter because it ironically frees up my time as opposed to phone calls which i invest more of my time into. Besides our insane amount of time on the computer or texting, the latest subject of discussion that has been brought up is, “emoji overuse” as I prefer to call it.

I’ve also noticed that sites such as Facebook force emoji use whether or not you type a face or pick a face from a gallery of images.

 

This lovely article on Mashable discusses the the use of emoji through the years. I remember the days when they were called “emoticons” and the difference between emoticons and emoji’s being pixel versus a more rendered face. I personally find the emoji’s odd looking myself, but for they cutely convey expressions people are feeling.

Emoji’s are considered something used mostly by females and the younger generations. There have been surveys and studies saying the more emotional you are as a person the more likely you will use emojis to express those feelings in text, and the condensed faces are connected to young folk who simultaneously abbreviate their words as well.

Why Mashable and myself find this so concerning is because emojis are meant for light playful use in certain situations. But according the writer’s personal anecdote of using emjoi’s to express their sadness of their friend moving rather than calling their friend to talk personally.

This casual substitution brings a more stunning realization about blasé treatment of situations not meant to be taken lightly.

Our generation is coming out with these amazing technological revolutions such as Google Glass and smart watches that make communication easily accessible but a lot less personal.

 

http://mashable.com/2014/07/09/emoji-linguists-communication/

 

 

 

Why Go Digital? Good Question!

Digital media is influencing how we produce knowledge. digitalThe objective of going digital is to showcase your resources and to become a leader in your industry.  Your business’ footprint will be with people always, inclining them to either buy or support what you are selling.  The channel to achieve this is via media. But if you are not convinced, here are some reasoning behind the digital ——- .

Cost

The costs of print, television, and direct mail advertising add up quickly, and can easily blow through a companies budget. Going digital eliminates a lot of the costs of advertising, while allowing the company to reach a wider audience. Business can now create websites, use social media or use tools such as Facebook Ads all at low to no costs to get their brand out. The use of digital media does not have to replace traditional marketing but rather can be used as a strategy to bring in a wider audience while potentially saving money rather than spending.

Customer Experience

The digital world allows businesses to enhance customer satisfaction and build relationships with consumers like never before. Digital use allows consumers to reach out to businesses with more speed and effectiveness, make purchases immediately, and research the company – its history, values, current affairs etc.  Marketers need to head in the direction of the market, well consumers are facing screens – phones, laptops, tablets, you name it. You know where they are, its time to use it!

Define Your Brand

Using the internet allows companies to define who they are to their consumers. They are able to personalize even the smallest of details and set the aura for their company.  Also, through the use of social media businesses can show consumers a side they may have never seen. Showing off different aspects can make a big difference in today’s competitive market. Bringing this into perspective, when a consumer is choosing between which bank they’d prefer, the simple fact that one engages in community service often could be the winning factor.

Question remains… Why Go Digital?  Reason: simply said, we need it!  Digital is not just an on and off.  It is an influencer in our lives, the decisions we make, every call to action, the way we think, media drives us!

More Brands Joining Instagram

More and more people are falling into the social media craze and a lead captor is Instagram. Instagram is a mobile app that allows users to take photos or videos for the purpose of sharing their life online.  It is now one of the top social platforms and businesses can use this to their advantage.

Instagram currently has more than 500 million users and steadily growing. What does this mean for marketers? That there is a huge platform of consumers waiting to be engaged with. Many businesses are advertising on Instagram for a number of reasons:

  • Simple to use: The app only allows a handful of options for what to post, this gives everyone fair game. There is no annoying spam or pop-up videos/links that usually drive consumers away. But rather it is the same square space that every user has. Allowing businesses to reach consumers in a relatable fashion that is not too overbearing.
  • Creative: Instagram allows businesses to visit their creative side and release content that is unique and specified for their brand.
  • Effective: Visual marketing is becoming increasingly popular as social media marketing continually grows. Consumers are preferring to gain information through sight, and Instagram does just that. If a company is able to draw a consumer in through their pictures and captions they have potential to gain more followers and ultimately customers.
Join in the Fun

Obviously if you’re a brand manager or brand marketer you need to stop what you are doing and set up an Instagram account. Right away for the future of the free world depends on it!

Ok, maybe not the entire free world and perhaps I am being a bit melodramatic. But the fact remains that consumers – more and more of them, are using Instagram, just as they are Facebook, Twitter, Google+ and Pinterest. And if you’re not including Instagram as part of your social media strategies which should be part of your overall integrated marketing campaigns, you are missing out on a golden opportunity to move that needle.

From the conclusion of the Simply Measured study: ”For brands that continue to hold out and watch as their competition is engaging users and measuring results, 80 cmillion potential customers are being ignored.”

Like what we have to say? Check out our latest blog post: http://goelaborate.com/can-big-data-grow-company/