The NEW 4 P’s of Marketing Mix

The NEW 4 P’s of Marketing

 

You might not be aware of the classic 4 P’s of marketing, also known as the marketing mix: price, product, promotion, and place. The Marketing mix; a quick way marketing professionals keep in mind the four major considerations for a brand.

<goElaborate Pinterest Infograph

But the fact is that things change.  The drastic changes with technology, especially via social media and mobile technology, e.g: smart phones, simply cannot be ignored.

The new ‘P’s’ of marketing, as Kimberley Kadlec, Vice-President of Johnson & Johnson’s global marketing group suggested are: Purpose, Presence, Proximity and Partnership.  (http://bit.ly/XuMWT8)

Purpose adds to the value, such as an environmental purpose (Ex: 10% of our revenue goes to WWF), and transparency (Ex: Dolphin-safe fishing).

Proximity and Presence addresses the social and mobile issue.  The brand needs to be accessible everywhere: Google, Facebook, Youtube, and everything else you can think of.

Partnership focuses on collaboration with both businesses and clients to advance the brand.  Be it looking at the feedback of customers or sponsoring events to gain further exposure.

Brands both new and old must consider the new variables in this digital age, and it all begins with the new P’s of marketing.

Techie Networking for Women

Getting a startup off the ground is just the beginning. Growing a business is the next big step.

In this video, startup entrepreneur Amy Yazdian ofI’m In The Kitchen “tells how she felt intimidated as a young female in the technology space. Listen how she went out of her comfort zone and created her own network.

Click here for video

 

Techie networking for women

  • Get out of comfort zone
  • Attend Industry events
  • Create your own network

Will prime Olympic coverage be lost because there are limits and restrictions to participants social media activity?

Social media plays an active role in our social life today. From communicating to people, to helping business expand. It has even made it’s way to the Olympics!

The role for social media in the Olympic games is to make the games feel more enjoyable and more exciting for the participants and their fans. And as the majority of the world cannot attend the games, social media helps enhance the overall experience for those not present.

Though it is understandable that the IOC (International Olympic Committee) is attempting to limit the promotion of brands that are not official Olympics sponsors to preventing both controversial posts and upsetting their official sponsors. The controversy lies in mixing of professional and social life. Many argue that the IOC cannot dictate what someone may or may not do with their personal social media page.

One might go as far as saying that the London 2012 is not a “social media Olympic” with all the rules and restrictions cause by the IOC. By not allowing the participants to share some of their experiences during the games, ‘the world’ may lose prime coverage, in turn limiting both the participants and their fans.

 

The true question at hand…

Should social media site’s be monitored? Who should monitor them?