Advertising Through Digital Mediums Makes Billions

Advertising in the USA is controlled by tech giants, Google and Facebook

Advertising is surprisingly a huge market in the USA, which is controlled by Google and Facebook.  Social media today, allows for a mass sharing of information, which makes business instant, and transparent (Wagner, 2015).

Advertisers are generating a ton of revenue using social media tools, and are getting more advanced with new social media analytics tools, which have the ability to predict trends in social media consumer behavior.

Consumerism has taken over America, and Amazon.com is the go-to-place for all kinds of stuff. In fact, “52%” of American’s have Amazon Prime today (Galloway). 

It’s “scary fast”… 

advertising

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Communication these days?

How do you communicate with your friends these days, mostly in person, mostly online, mostly calls, mostly texts, apps? Don’t lie.

Movies like Wall-E have commented about our lack of physical interaction and our future to come. Scientific studies have proved that we are social creatures of the physical world, yet social media of the digital world has been changing what it means to socially interact. This with technology have been making it easier to tap in and out of the Facebook, Twitter, Google plus and what not and we can talk to these sites to talk to our friends via speech recognition forgetting that a simple phone call can get you an immediate response.

I admit that I am a texter because it ironically frees up my time as opposed to phone calls which i invest more of my time into. Besides our insane amount of time on the computer or texting, the latest subject of discussion that has been brought up is, “emoji overuse” as I prefer to call it.

I’ve also noticed that sites such as Facebook force emoji use whether or not you type a face or pick a face from a gallery of images.

 

This lovely article on Mashable discusses the the use of emoji through the years. I remember the days when they were called “emoticons” and the difference between emoticons and emoji’s being pixel versus a more rendered face. I personally find the emoji’s odd looking myself, but for they cutely convey expressions people are feeling.

Emoji’s are considered something used mostly by females and the younger generations. There have been surveys and studies saying the more emotional you are as a person the more likely you will use emojis to express those feelings in text, and the condensed faces are connected to young folk who simultaneously abbreviate their words as well.

Why Mashable and myself find this so concerning is because emojis are meant for light playful use in certain situations. But according the writer’s personal anecdote of using emjoi’s to express their sadness of their friend moving rather than calling their friend to talk personally.

This casual substitution brings a more stunning realization about blasé treatment of situations not meant to be taken lightly.

Our generation is coming out with these amazing technological revolutions such as Google Glass and smart watches that make communication easily accessible but a lot less personal.

 

http://mashable.com/2014/07/09/emoji-linguists-communication/

 

 

 

Pinterest vs Tumblr

     

 

          Pinterest and Tumblr are considered curatorial social spaces, according to the NY Times, with the additional blog component for Tumblr. But after the Yahoo buyout of Tumblr, it’s following has become stagnant while Pinterest is coming up strong and predicted to soon rival Twitter in its amount of handlers. Social media has been around for decades but has only started trending now, which means out with the old blog spaces and in with the new real time one sentence life update.

 

 

          Google is the leading data search engine with the ability to image search as well, but while Google has the literal answer for image keywords, Pinterest has the creative answer for users with aesthetics in mind.

The great thing about Tumblr is that it effectively combines a variety of image content under a number of tags that is seen worldwide, and with gaining a following they can choose to get to know you personally via opinion blogs and messages.

 

Forbes Magazine recently did a study on the top four networking applications ranking Facebook ($170 billion), Twitter ($23 billion in stock), and Linkdin ($20 billion) as the top three but Pinterest ($5 billion) is climbing fast in popularity. It’s estimated to go head to head with Twitter in the next year. Surveys say that many of the users are identified females, myself included, but it has no target gender, and male identified users are testing the waters more and more.

 

I recently became a Pinterest convert. I was previously a Tumblr addict adamantly resisting the fact that something new could be better than Tumblr.My partner recommended Pinterest to me because I missed the visual inspiration I got from Tumblr but without the time investment needed to search and sort in comparison to Tumblr and Google.

 

 

          Pinterest brings to the table immediate satisfaction in all things visually pleasing to the eye, the interface allows for quicker browsing and more exploration in order to create personal mood boards in which others can view or you can choose to hide.

 

It’s an excellent time waster without the feeling of wasting time and its impersonal unlike a lot of other networking social media sites whose main focus is  blogging to meet people.

                                

I’ve been through many networking blogs from Xanga to Livejournal, to Myspace each with a target audience and it’s funny to see how they grow and decay leaving way for new social enterprises.

 

http://www.pinterest.com/goelaborate/
http://www.pinterest.com/sotechie/