More and more brands are joining Instagram. A mobile app that allows users to take photo, apply a digital filter to it, and then share it with other Instagram users that are connected to on the social network as well as on a variety of social networking services.
Taken From: http://www.forbes.com/sites/marketshare/2012/08/13/more-brands-joining-instagram-and-with-good-reason/
Obviously if you’re a brand manager or brand marketer you need to stop what you are doing and set up an Instagram account right away for the future of the free world depends on it.
Ok, maybe not the entire free world and perhaps I am being a bit melodramatic but the fact remains that consumers – more and more of them, are using Instagram, just as they are Facebook, Twitter, Google+ and Pinterest. And if you’re not including Instagram as part of your social media strategies which should be part of your overall integrated marketing campaigns, you are missing out on a golden opportunity to move that needle.
From the conclusion of the Simply Measured study: ”For brands that continue to hold out and watch as their competition is engaging users and measuring results, 80 million potential customers are being ignored.”
Social media plays an active role in our social life today. From communicating to people, to helping business expand. It has even made it’s way to the Olympics!
The role for social media in the Olympic games is to make the games feel more enjoyable and more exciting for the participants and their fans. And as the majority of the world cannot attend the games, social media helps enhance the overall experience for those not present.
Though it is understandable that the IOC (International Olympic Committee) is attempting to limit the promotion of brands that are not official Olympics sponsors to preventing both controversial posts and upsetting their official sponsors. The controversy lies in mixing of professional and social life. Many argue that the IOC cannot dictate what someone may or may not do with their personal social media page.
One might go as far as saying that the London 2012 is not a “social media Olympic” with all the rules and restrictions cause by the IOC. By not allowing the participants to share some of their experiences during the games, ‘the world’ may lose prime coverage, in turn limiting both the participants and their fans.
The true question at hand…
Should social media site’s be monitored? Who should monitor them?
Many people are still new with the launch of Google’s recent social networking site, Google Plus. Over 20 million people have signed in through its invitations. Here’s a guide on where and how you should begin your experience on Google Plus.