Why Go Digital?

Why go Digital? Good Question!

The objective of going digital is to showcase your resources and to become a leader in your industry.  Your business’ footprint will be with people always, inclining them to either buy or support what you are selling.  The channel to achieve this is via media.

Digital media is influencing how we produce knowledge.  (Food for thought: how often do we stop and think about the techniques media uses to control our actions?)  Going digital not only means T.V.  It also involves magazine’s and other forms of print literature.  Going digital is a cost effective means to link people and their emotions.

Media has the reach of monitoring time and products, as well as the ability to connect with companies to share their experiences.

There is an endless stream of companies aspiring to tap into this form of technology.

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Question remains… Why Go Digital?  Reason: simply said, we need it!  Digital is not just an on and off.  It is an influencer in our lives, the decisions we make, every call to action, the way we think, media drives us!

Interview with Bill Haig at Imprint.

There is an illuminating interview with Bill Haig at Imprint, who worked with the great graphic designer Saul Bass.  He talks about branding as a way of communicating competence, creating an image of a brand that consumers can trust.  An exert from the interview, which is worth reading in full; “… the way the advertisement is presented in electronic and print media represents the source or company. Behind the message is to present creatively the company with credibility. Most advertising today is created to either identify with the receiver or to be friendly or both. “Hey, I like that company! I am going to go out and buy their product accordingly!” I like my very young grandkids too, but would not buy a computer they suggest. Remember that credibility is “expertise,” ”core competence,” and “liking”/”trustworthiness.” When ads get cutesy and overfriendly, they lose “expertise”/”core competence” in the company behind the message. Look at the friendly-only factor the next time you see a Capitol One ad, for example. Is that the kind of credit card company you want to manage your card with expertise and competence?”