What is Foursquare Day? aka 4sqday
Here is a little background on the check-in frenzy we all became a part of once upon a time…
“Foursquare Day was coined by Nate Bonilla-Warford, an optometrist from Tampa, Florida on March 12, 2010. The idea of Foursquare Day came to Bonilla-Warford after thinking about a simple calculation, 4^2 = 16. Since 4 squared equals 16, Bonilla-Warford came up with the idea to check-in to Foursquare on the 4th month and 16th day of the year, hence April 16.” via Wikipedia
Now the business twist: Nate concocted this idea as he was seeking ways to promote his business.
Check Out this Check In Phenomena
“In 2010 fast food giant McDonald’s launched a spring pilot program that took advantage of Foursquare Day. Foursquare users who “checked-in” to McDonald’s restaurants on Foursquare Day were given the chance to win gift cards in 5 and 10 dollar increments. Mashable reported that there was a “33% increase in foot traffic” to McDonald’s venues, as apparent in the increase in Foursquare check-ins.” via Wikipedia
Any nifty ideas for making this Foursquare Day your busiest business day yet?
A check-in today, get people talking tomorrow. The more people talk about your product or service, the more likely you are to boost your sales and exposure.