Amway, Herbalife, MegaBônus, Monavie, Forever. It is likely that one or more of these names are familiar to you because all have one thing in common: they are companies with distribution system based on so-called multilevel marketing (MLM), also known as Network Marketing, and Network Marketing, respectively.
The principle is the marketing of products or services directly to consumers through a network of independent distributors, individuals not employed by the utility company. However, the purpose of this paper is to present concepts. I want to talk to those who already work in this system or who are tempted to do so.
You must be wondering what this author is intimately involved with this system and knows very well. I have been asked numerous times to join in this endeavor. Not that I do not believe in its viability. In fact, I see from a great MLM business opportunity with potential for spectacular profits! However, only those who pass the 10 screens detailed below:
1. Time. Forget this story of “earn extra income.” First, because you will not win anything the extra income will not fall from the sky, unless you do to something to deserve it. Second, because MLM demands dedication, commitment and, especially, time. The results will not emerge with only two or three hours working on weekends. If you want to make significant gains planning to make this your primary business after a few short months, and with great enthusiasm.
2. Relationship. To initiate the process necessary to trigger your contacts offering the product but choosing people who actually might be interested in using the product continuously, and then promote its dissemination to third parties, expanding the network.
3. Communication. We’re talking about selling, so that one of the determinants of success will be your ability to communicate verbally, talking with your prospects, written communication, preparing advertising materials, promotional materials and newsletters, and interpersonal communication through good use of body language and other signs. Never be limited to material and instructions supplied by the provider.
4. Initial investment. The best think is to have its own financial resources sufficient to fund the acquisition of the membership kit and a first batch of products without compromising your personal budget.
5. Determination. Make planning, set goals, establish a vision for the future. Signal what you’re getting. And dream big. Nothing can be more mediocre than to dream small dreams come true. Persistence is the fuel, while the determination is the engine.
6. Knowledge of the business. Learn all about the company, product and market. Know your competitors and evaluate their strengths and weaknesses. Become an expert on the subject. Understand that you will not be selling cosmetics, shakes or credit card, but beauty, healthy eating and convenience. In other words, sell benefits.
7. Commitment. In network marketing, commitment means more than pursuing goals and determination to exercise. It represents more than attention to network members and respects the principles and values of the company represented. The quintessence is just using the product. This is the best way to make it reliable and desirable. To persuade, lead by example.
Note that these screens involve technical aspects (business knowledge and resource management), behavioral (persistence, determination and commitment), relational (communication and relationships) and value (transparency). And they can all be practiced and developed. However, it must pass before the greatest of all constraints: time. And that’s not a question of good or bad management, but of choice and surrender.