There is an illuminating interview with Bill Haig at Imprint, who worked with the great graphic designer Saul Bass. He talks about branding as a way of communicating competence, creating an image of a brand that consumers can trust. An exert from the interview, which is worth reading in full; “… the way the advertisement is presented in electronic and print media represents the source or company. Behind the message is to present creatively the company with credibility. Most advertising today is created to either identify with the receiver or to be friendly or both. “Hey, I like that company! I am going to go out and buy their product accordingly!” I like my very young grandkids too, but would not buy a computer they suggest. Remember that credibility is “expertise,” ”core competence,” and “liking”/”trustworthiness.” When ads get cutesy and overfriendly, they lose “expertise”/”core competence” in the company behind the message. Look at the friendly-only factor the next time you see a Capitol One ad, for example. Is that the kind of credit card company you want to manage your card with expertise and competence?”
Larry Page called Google+ the company’s social spine. With a letter published from Larry, http://investor.google.com/corporate/2012/ceo-letter.html. Diving deeper info Google+, they have a long way to go before they can even make facebook sweat.
Here are some findings from RJ Metrics:
- The average post has less than one +1, less than one reply, and less than one re-share.
- 30% of users who make a public post never make a second one. Even after making five public posts, there is a 15% chance that a user will not post publicly again.
- Among users who make publicly-viewable posts, there is an average of 12 days between each post
- A cohort analysis reveals that, after a member makes a public post, the average number of public posts they make in each subsequent month declines steadily. This trend is not improving in newer cohorts.
From what we can see from the outside looking in, Google+ has a long way to go before it becomes a real threat to the social networking landscape. While user growth is strong, it is unclear how much of that is driven by tie-ins with other Google products.
At the end of the day, Google Plus simply does not show the same level of ravenous user adoption and engagement that we’ve seen in other social networks (see our reports on Pinterest Data and Twitter Data for examples).
The Question we have all been asking… Which will get my business more notability: Twitter or Pinterest
Twitter vs. Pinterest
Everywhere you turn, there will be an [email protected] symbol followed by a name, street, park, person, business, dog, anything. We are trained by now to associate to Twitter. The twittering of our everyday lives, of our every move, our every thought, our every, well … everything!
“Tweet It” has slowly gained a competitor to some extent: “Pin It”. Pin It? Pin what? Pin anything! Yes, Pinterest has revolutionized the sharing of all things graphic. For all those visual seekers out there, this is your ticket to getting noticed.
Pinterest as a social network alone drives more traffic to websites than those more established microblogging networks like Twitter. (source: http://bit.ly/xtQ3CO) Traffic? Traffic! Meaning… visitors, links, shares, basically your online presence.
As a business you want more traffic heading to your site. You want people talking about your products, your services, recommending to others, reviewing, sharing their experience. The buzz created by social media websites is of the key marketing measures today.
Which to choose? Is there a preferred one? Will one get me more exposure than the other?
Here are a few distinct differences:
- Twitter allows for a max of 140 characters per tweet. Fact: if you add a picture, less characters can be entered.
- Pinterest allows for a max of 500 characters per pin. Picture is in addition to the 500 characters.
- Every pin on Pinterest can be published on both Facebook and Twitter simultaneously. Therefore allowing you to tag/mention other followers or friends within your post.
- Retweeting on Twitter posts to your profile and retains all the content from original tweet.
- Repinning on Pinterest automatically mentions ‘the who’ (original source) but also allows you to categorize where on your boards your pin will “live”.
It is important to achieve a balance. As a business you don’t want to burden yourself with each social media site. You have a business to run! Seek out social media guru’s ([email protected]) that are already doing it and can really optimize your marketing efforts.
Want to know more on how to use these networks to create more sales for your business?
Stay tuned for a series breaking down Pinterest, its features, functionality and market value.
Till next time, keep pinning!