Why Go Digital? Good Question!

Digital media is influencing how we produce knowledge. digitalThe objective of going digital is to showcase your resources and to become a leader in your industry.  Your business’ footprint will be with people always, inclining them to either buy or support what you are selling.  The channel to achieve this is via media. But if you are not convinced, here are some reasoning behind the digital ——- .

Cost

The costs of print, television, and direct mail advertising add up quickly, and can easily blow through a companies budget. Going digital eliminates a lot of the costs of advertising, while allowing the company to reach a wider audience. Business can now create websites, use social media or use tools such as Facebook Ads all at low to no costs to get their brand out. The use of digital media does not have to replace traditional marketing but rather can be used as a strategy to bring in a wider audience while potentially saving money rather than spending.

Customer Experience

The digital world allows businesses to enhance customer satisfaction and build relationships with consumers like never before. Digital use allows consumers to reach out to businesses with more speed and effectiveness, make purchases immediately, and research the company – its history, values, current affairs etc.  Marketers need to head in the direction of the market, well consumers are facing screens – phones, laptops, tablets, you name it. You know where they are, its time to use it!

Define Your Brand

Using the internet allows companies to define who they are to their consumers. They are able to personalize even the smallest of details and set the aura for their company.  Also, through the use of social media businesses can show consumers a side they may have never seen. Showing off different aspects can make a big difference in today’s competitive market. Bringing this into perspective, when a consumer is choosing between which bank they’d prefer, the simple fact that one engages in community service often could be the winning factor.

Question remains… Why Go Digital?  Reason: simply said, we need it!  Digital is not just an on and off.  It is an influencer in our lives, the decisions we make, every call to action, the way we think, media drives us!

The NEW 4 P’s of Marketing Mix

The NEW 4 P’s of Marketing

 

You might not be aware of the classic 4 P’s of marketing, also known as the marketing mix: price, product, promotion, and place. The Marketing mix; a quick way marketing professionals keep in mind the four major considerations for a brand.

<goElaborate Pinterest Infograph

But the fact is that things change.  The drastic changes with technology, especially via social media and mobile technology, e.g: smart phones, simply cannot be ignored.

The new ‘P’s’ of marketing, as Kimberley Kadlec, Vice-President of Johnson & Johnson’s global marketing group suggested are: Purpose, Presence, Proximity and Partnership.  (http://bit.ly/XuMWT8)

Purpose adds to the value, such as an environmental purpose (Ex: 10% of our revenue goes to WWF), and transparency (Ex: Dolphin-safe fishing).

Proximity and Presence addresses the social and mobile issue.  The brand needs to be accessible everywhere: Google, Facebook, Youtube, and everything else you can think of.

Partnership focuses on collaboration with both businesses and clients to advance the brand.  Be it looking at the feedback of customers or sponsoring events to gain further exposure.

Brands both new and old must consider the new variables in this digital age, and it all begins with the new P’s of marketing.

Why do we use Social Media?

Social Media

Social media is a web-based and mobile-based technology that is used world-wide. The social media is used to turn communications into interactive communities and individuals. It is a source that is accessible to anyone and helps apply  different forms such as;

 

  • Internet forums
  • Weblogs
  • Social blogs
  • Microblogging
  • Wikis
  • Podcasts
  • Photographs
  • Pictures
  • Videos
  • Rating
  • Social Bookmarking.

 

Social networks such as (Facebook, Twitter, Instagram and Myspace, etc) are sites that are frequently visited daily and millions of users are using today.


Source: www.abovethelaw.com

By: Gabe Acevedo