Digital Advertising Pushes Forward, Evolving the Advertising Industry

Digital advertising is blossoming.

Adland has evolved drastically in the last ten years from a place that was once excited by cheap, fast and trashy advertisements.  In “The End of Advertising,” by Andrew Essex, Essex describes the history of advertising to where it is today (Essex, 10).

digital advertising

digit

Here is a 1960s advertisement for Heinz Ketchup.

digital advertising

Check it out one today.

The advertising industry, once focused on producing advertisements, which simply sold products, has flourished into high-end business that caters towards creating creative, digital advertisements, which are focused on the new modern, digital, often mobile, consumer (Essex, 11).

Adland has changed to suit the needs of consumers in the 21st century.  After websites, informational sites, social media platforms, and google all became widely accessible, marketers realized that internet advertising had great potential, and turned their attention to digital advertising (Essex, 25).

Digital advertising was not without its obstacles.  Consumers who were annoyed by internet pop-up ads were soon paying for ad-blocking software (Essex, 16). These advertisements were not exactly favorable.

However, several years later Google Adwords, and Analytics emerged and streamlined digital advertising, making it what it is today.

Google and Facebook now dominate the digital advertising industry, and together, are responsible for over 60% of digital advertising in the USA (“Small Businesses Crowd Facebook, Twitter..”, 2017).

Google and Facebook are able to target consumers based on their online searches and spending, as today nearly everyone is on online (“Small Businesses Crowd Facebook, Twitter..”, 2017).

digital advertising

Online advertising, today, has a social element that results in a dynamic, ongoing interaction between the seller and consumer, which means marketers are continuously being updated about what is popular and desirable to consumers (“Small Businesses Crowd Facebook, Twitter..”, 2017).

Social, digital advertising in the modern world is about keeping a continuous conversation with the consumer, instead of simply selling.

“Works Cited”

Essex, Andrews. The End of Advertising. Penguin, 2017.

“Small Businesses Crowd Facebook, Twitter for Marketing.” Emarketer. Sept, 20, 2017. https://www.emarketer.com/Article/Google-Facebook-Tighten-Grip-on-US-Digital-Ad-Market/1016494. Accessed 29 Nov. 2017.

 

 

 

Modern Day, Modular Web Design is Like a Monumental Lego Project That Requires Organization, Planning, Management, and Teamwork

Web design in Today’s World

Web design has evolved rapidly from the days of early Facebook, when middle and high-schoolers gushed over the new online platform that blew their minds, quickly after they created a new account.

web design

They felt a sense of raw freedom and independence, as their impressionable, not yet fully matured, adolescent souls squealed to be heard on digital media, delighted by this new advancement in technology.

But if Facebook was cool, then the milestones that programming made in the next decade were super-cool, as web applications sprang up, inspired by the new social media engine.

As hastily constructed web pages, and applications sprang up all around the inter-web, engineers realized the potential that the web held. Today, talented UI/UX designers and engineers are sought around the world to work on applications.

These applications are complex tools that have rapidly changed the web.  Flaky, cutesy web pages have faded from mainstream culture, as UI/UX design has emerged, quickly gaining in momentum and popularity.  The need for intelligent, cutting-edge designers and developers has grown enormously, and today, having a good UX/UI means more $$$$$ all around, and greater profits.

Read more about it. 

Modern web design involves UI/UX, and looking into any modern design studio, you will find designers crowded around a huge portfolio of work spanning several computers. These designs are key to building the world’s newest products, that everyday users gush over for countless hours, and house designs like the one below.

web design

But planning, organization, management and teamwork is really really really important…

Having worked on an application’s creative team, I have learned a lot about designing and developing applications.  UI/UX web design involves structuring web content in a hierarchical fashion, to address users needs.  Modern websites are designed by UI/UX Designers who are familiar with front-end engineers responsibilities, and have a good understanding of website dynamics.  Web pages which are designed with high consideration of their users are responsive, compatible-across various browser windows: Internet Explorer, Firefox and Google Chrome.

They can be viewed with ease on different devices.  Applications like Netflix, for example, can be viewed on different devices and are tested with Google’s Developer Tools. See different views of Netflix.com being inspected, below.

web design

web design

web design

The design of Netflix is elegant, the varied structures and squares are flexibly nested together, into the masterpiece that is the nation’s most popular television application.

Modern web design can be likened to legos  (Zhang, 2017).  In a typical full-fledged lego project, a finished result is expected and illustrated on a manual for an enormous, beautiful ship.

web desi

There are different lego pieces involved in building the masterpiece which is the finished project.  Similarly, UI/UX designs for modern-day mobile-desktop applications involve assembling modular software components together to create a beautiful, functional application.

In order to create a highly functional application, designers should have a good understanding of responsive web design, CSS, bootstrap, and other design libraries that will be used to style the skeleton of an a modern day html5 application (Zhang, 2017).

Similar to the basic framework of an enormous lego project, a front-end engineer lays down the skeleton for the entire project using html or html5 code (for AngularJS), and adds the necessary stylesheets.  With a solid designer, the designs for mobile to desktop are all in place, as is the stylesheets, and libraries that will be used consistently throughout the project.  The designer is satisfied with the designs and the team members meet to finalize the designs, like the manufacturers of a ship verify the designs before the ship moves on to the building phase.

web design

The engineers work steadily to build out the pages and style them with the style guides set out by the designers, and the back-end engineers build out the API’s and server-side connection.  With good organization and talented engineers, the team finishes the application within the given time frame.

Become enlightened by what the New Possibilities Team has to say about Modular Web Design.  Co-work at goElaborate.com, A NYC Digital Media Company!

Works Cited

Zhang, Samantha. “Learning from Lego: A Step Forward in Modular Web Design.” Medium. Feb. 17, 2017. https://medium.com/5000-things/learning-from-lego-a-step-forward-in-modular-web-design. Accessed November 15 2017.

Positioning Leads to Long-Term Growth for Companies That Hope to Develop Into Successful Corporations

Positioning is an Important Strategy for Effective Digital Marketing Companies

Positioning Helps Companies Go Far in the Long-Run

Often leading companies get marketing wrong.  DNA-based methodology creates an authentic relationships with consumers, offering ways to purchase products, which they care about.  Corporations that understand positioning, a technique described by Andy Cunningham, seasoned Silicon Valley technology marketer, do really well in comparison to companies that jump into the market with hastily, and brash marketing strategies aimed at making quick sales, which hassle consumers, losing their trust easily (Cunningham, 2018).

positioning

Positioning is a technique which requires marketers to understand consumer behavior, and the rational authentic position for their market.  Popular social media companies, which partner with retailers of successful products are sure to generate high revenues, quickly evolving from small companies with few customers, to great corporations that are successful and understand their consumers.  Developing an elaborate marketing strategy, and later a “brand,” as Cunningham wonderfully explains in her book, “get to aha!: Discover Your Positioning DNA and Dominate Your Competition”, requires positioning, understanding the DNA behind a product.  Positioning gives marketers time to understand the market valuation of their product, before they can move forward and decide how to pay for a marketing strategy, and develop a brand, which can be successful.  Successful business people working in digital media should use positioning to gauge the market and develop complex narratives, copywriting, and advertisements, like billboards, which can continue to develop authentic relationships with consumers over time.  Digital marketing involves partnering with social media companies which can help products get publicity, and generate revenue for small businesses hoping to successfully develop into billion-dollar corporations (Cunningham, 2017).

Business people who hastily, and desperately try to make sales without understanding the DNA of their companies, can run out of profits after a few months, and fail (Cunningham, 2017).

goElaborate in NYC provides virtual office, and co-working, for digital media professionals for an affordable price, and is in a great area of NY for digital media professionals to network, and discuss strategies for growth and development of their companies. After all, successful sales is about long-term consumer satisfaction and retention.

Works Cited

Cunningham, Andy, get to aha! Discover Your Positioning DNA and Dominate Your Competition, McGraw Hill Education, 2018.