Amazon Smartphone News

Are we expecting an amazon smartphone soon? Yes or No? The answer is still being speculated. Headquarters at Seattle is testing a smartphone. Amazon was a huge competition in the tablet market and it wants to make its arrival in the mobile market. One person said that the screen of Amazon’s smartphone currently being tested measures between four and five inches. Smartphones are expanding everywhere. People are starting to leave behind their old traditional phones and beginning to buy new smartphones. The demand for smartphones is relatively high in China.

If you don’t position your brand in the market, the market will do it for you!!!

Are you updating your brand? Because if you do not take good care of it ends up being repositioned by the market.

Take the case of Rider, for example. In the 90’s the slogan was “Give vacation for your feet.” The Rider was very successful then, but start getting older along with its public.

But so what? Finished? No! To rejuvenate the brand the company is now changing the positioning and focusing on different audience: males between 20 and 25 years. In addition, a few years ago, the slipper was used indoors or on the beach. Today is part of the urban universe and the current code of fashion.

Rider’s case shows how important it is to be able to recreate. When a brand gets older, the solution is a new position!