More and more people are falling into the social media craze and a lead captor is Instagram. Instagram is a mobile app that allows users to take photos or videos for the purpose of sharing their life online. It is now one of the top social platforms and businesses can use this to their advantage.
Instagram currently has more than 500 million users and steadily growing. What does this mean for marketers? That there is a huge platform of consumers waiting to be engaged with. Many businesses are advertising on Instagram for a number of reasons:
Simple to use: The app only allows a handful of options for what to post, this gives everyone fair game. There is no annoying spam or pop-up videos/links that usually drive consumers away. But rather it is the same square space that every user has. Allowing businesses to reach consumers in a relatable fashion that is not too overbearing.
Creative: Instagram allows businesses to visit their creative side and release content that is unique and specified for their brand.
Effective: Visual marketing is becoming increasingly popular as social media marketing continually grows. Consumers are preferring to gain information through sight, and Instagram does just that. If a company is able to draw a consumer in through their pictures and captions they have potential to gain more followers and ultimately customers.
Join in the Fun
Obviously if you’re a brand manager or brand marketer you need to stop what you are doing and set up an Instagram account. Right away for the future of the free world depends on it!
Ok, maybe not the entire free world and perhaps I am being a bit melodramatic. But the fact remains that consumers – more and more of them, are using Instagram, just as they are Facebook, Twitter, Google+ and Pinterest. And if you’re not including Instagram as part of your social media strategies which should be part of your overall integrated marketing campaigns, you are missing out on a golden opportunity to move that needle.
From the conclusion of the Simply Measured study: ”For brands that continue to hold out and watch as their competition is engaging users and measuring results, 80 cmillion potential customers are being ignored.”
An outrageous number of users have increased the Instagram population since October 2010 when Instagram was established. Team announced that users have shared over 4 billion photos on the Instagram blog.
On October 13 2010 Instagram had only 100,000 users. Throughout May 1st 2012 the amount of users have skyrocket to 50 Million users. Now in July 26, 2012 it has raised to 80 Million users and nearly 4 Billion pictures shared.
Instagram Founder, Kevin Systrom, Marketing at it’s best!
Kevin Systrom, with no training in programming took a simple idea and within 18-months turned it into a billion dollar dream come true. Inspiration that nothing is impossible to achieve. Hard work, determination and word of mouth goes a long way!
Instagram‘s CEO, Kevin Systrom, will go down in history as one of the greatest Silicon Valley success stories of our generation. Unlike Mark Zuckerberg, the man responsible for acquiring the popular photo sharing app for $1 billion, Systrom received no formal engineering training.
Systrom, an active user on Quora, is a largely self-taught programmer. While working in the marketing department at Nextstop, which Facebook acquired in 2010, he would spend his evenings learning to program. According to Systrom, small projects included combining elements of Foursquare with Mafia Wars.
The story starts when I worked at Nextstop. While I was there working in marketing, I started doing more and more engineering at night on simple ideas that helped me learn how to program (I don’t have any formal CS degree or training). One of these ideas was combining elements of foursquare (check-ins) with elements of Mafia Wars (hence the name Burbn). I figured I could build a prototype of the idea in HTML5 and get it to some friends. Those friends ended up using the prototype without any branding elements or design at all. I spent weekends working on improving the prototype for my friends.
At a party for the Hunch folks I ran into a bunch of people who would basically make starting Burbn a reality. At that party were two people from Baseline Ventures and Andreessen Horowitz. I showed the prototype, and we decided we’d meet up for coffee to talk about it. After the first meeting, I decided to take the dive and leave my job to go solo and see if Burbn could be a company. Within two weeks of leaving, I raised $500k from both Baseline and Andreessen Horowitz, and started work on finding a team.
Thanks to Codecademy and the like, there are growing numbers of self-taught programmers in Silicon Valley. Instagram’s success will augment the enthusiasm for learning to code. And Systrom may prove to be an inspiration for this new generation of budding entrepreneurs – one they can actually relate to.