Ideas That Spread Win.

What is it that allows a mundane idea to revolutionize a way of thinking?

“Consumers don’t care about you at all, ” so how does one become the purple cow? What makes an idea truly “remarkable”?

Seth Godin on standing out from TED Talks:

1. Safe is risky. Be at the fringes.
2. Sell to people who are listening.

2003 to date, does it still work or has the unexpected become…expected?

Seth Godin on standing out from TED Talk