More and more brands are joining Instagram. A mobile app that allows users to take photo, apply a digital filter to it, and then share it with other Instagram users that are connected to on the social network as well as on a variety of social networking services.
Obviously if you’re a brand manager or brand marketer you need to stop what you are doing and set up an Instagram account right away for the future of the free world depends on it.
Ok, maybe not the entire free world and perhaps I am being a bit melodramatic but the fact remains that consumers – more and more of them, are using Instagram, just as they are Facebook, Twitter, Google+ and Pinterest. And if you’re not including Instagram as part of your social media strategies which should be part of your overall integrated marketing campaigns, you are missing out on a golden opportunity to move that needle.
From the conclusion of the Simply Measured study: ”For brands that continue to hold out and watch as their competition is engaging users and measuring results, 80 million potential customers are being ignored.”