Digital Advertising Pushes Forward, Evolving the Advertising Industry

Digital advertising is blossoming.

Adland has evolved drastically in the last ten years from a place that was once excited by cheap, fast and trashy advertisements.  In “The End of Advertising,” by Andrew Essex, Essex describes the history of advertising to where it is today (Essex, 10).

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Here is a 1960s advertisement for Heinz Ketchup.

digital advertising

Check it out one today.

The advertising industry, once focused on producing advertisements, which simply sold products, has flourished into high-end business that caters towards creating creative, digital advertisements, which are focused on the new modern, digital, often mobile, consumer (Essex, 11).

Adland has changed to suit the needs of consumers in the 21st century.  After websites, informational sites, social media platforms, and google all became widely accessible, marketers realized that internet advertising had great potential, and turned their attention to digital advertising (Essex, 25).

Digital advertising was not without its obstacles.  Consumers who were annoyed by internet pop-up ads were soon paying for ad-blocking software (Essex, 16). These advertisements were not exactly favorable.

However, several years later Google Adwords, and Analytics emerged and streamlined digital advertising, making it what it is today.

Google and Facebook now dominate the digital advertising industry, and together, are responsible for over 60% of digital advertising in the USA (“Small Businesses Crowd Facebook, Twitter..”, 2017).

Google and Facebook are able to target consumers based on their online searches and spending, as today nearly everyone is on online (“Small Businesses Crowd Facebook, Twitter..”, 2017).

digital advertising

Online advertising, today, has a social element that results in a dynamic, ongoing interaction between the seller and consumer, which means marketers are continuously being updated about what is popular and desirable to consumers (“Small Businesses Crowd Facebook, Twitter..”, 2017).

Social, digital advertising in the modern world is about keeping a continuous conversation with the consumer, instead of simply selling.

“Works Cited”

Essex, Andrews. The End of Advertising. Penguin, 2017.

“Small Businesses Crowd Facebook, Twitter for Marketing.” Emarketer. Sept, 20, 2017. https://www.emarketer.com/Article/Google-Facebook-Tighten-Grip-on-US-Digital-Ad-Market/1016494. Accessed 29 Nov. 2017.

 

 

 

Advertising Through Digital Mediums Makes Billions

Advertising in the USA is controlled by tech giants, Google and Facebook

Advertising is surprisingly a huge market in the USA, which is controlled by Google and Facebook.  Social media today, allows for a mass sharing of information, which makes business instant, and transparent (Wagner, 2015).

Advertisers are generating a ton of revenue using social media tools, and are getting more advanced with new social media analytics tools, which have the ability to predict trends in social media consumer behavior.

Consumerism has taken over America, and Amazon.com is the go-to-place for all kinds of stuff. In fact, “52%” of American’s have Amazon Prime today (Galloway). 

It’s “scary fast”… 

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Continue reading Advertising Through Digital Mediums Makes Billions

How to: Leverage Facebook for Digital Marketing

An online presence is important for companies to survive. Technological advancements and social media trends are keeping businesses busy in attempts to stay relevant and engaged in consumer’s lives. Facebook is one of the most popular social media sites – having over 1.9 billion active users – it is a very useful method to promote digital marketing. According to NYTimes, Facebook users spend fifty minutes of their day on the site searching through content. This gives companies a platform for millions of potential customers a day, the only thing left to do is reach out.

Simply having a Facebook page is not enough for businesses to reach their digital marketing goals. In order to gain an audience, a business must be found by the users… or the business can find them. Through the use of Facebook ads, companies are able to grab the attention of users and measure the results. Being used by over four million businesses the tool has proven to provide growth, connection and high return on investment.

How Facebook Ads WorkFacebook

Facebook ads are targeted to users through demographics such as location, age, gender, and interests. It is important to reach users who are within the businesses target audience. The next step is deciding ad placement – where the ad runs. Facebook is able to show ads on any device and to be shared on Instagram and Audience Network. All this advertisement isn’t free but Facebook makes sure that it doesn’t have to be costly either! The tool lets a business to set their budget and time period for a campaign and then advertises according to the limits set. The most important aspect of Facebooks ads are the ads themselves including their format, image, and quality. The businesses are able to choose how they want their ad appearance to look whether it be a single image, a slideshow or video. The ad should be creative and well thought out.

Though, companies try to create ads catches users attention they may not always be a success. An easy way to manage and track the performance of an ad is through Facebooks Ads Manager, Power Editor or Business Manager. Each tool allows businesses to see the performance of their ad and allow tweaks to be made for improvements. The steps are easy to follow and manage to make Facebooks ads an easy step towards success.

Facebook vs Google AdWords

Though Facebooks ads are highly used by businesses worldwide it is still challenged with a major competitor. Google Adwords. Google AdWords is an advertising tool used to reach out to people through various targeting methods. It allows businesses to select keywords to help find potential customers that may be searching up services and products they provide. By being able to display ads on over two million websites and 650,000 apps it gives the opportunity to reach out to more people in several different fashions. The tool, like Facebook ads, allows the business to set a budget for their campaign. Though, they only have to pay when someone interacts with the ad – so basically when it works. There are also tools to view and manage the ads – including how many people saw the ad, activity, and the option of editing ads for improvement.

Facebook

While both tools are available to all sizes of companies, Facebook ads allow for easier navigating than Google Adwords does. The average Joe can easily use Facebook Ads with no marketing experience while Google Adwords may take more training. While Facebook does not offer training in their Ads program, Google does to guide users.

It is clear to see that simply having an online presence does not do much in terms of digital marketing for a company. Therefore, it is important for businesses to reach out to users in order to build long lasting relationships and success. There is no shortage of users, they just need a bit of direction towards the right company for them. The world of Social Media advertisement is dependent upon the future of social advertisement. The tools are available to help your brand grow.

Sources:

“Facebook Ads.” Facebook Business. Facebook Business, n.d. Web. 07 July 2017.
“Grow your business with AdWords – AdWords Help.” Google. Google, n.d. Web. 07 July 2017.
Stewart, James B. “Facebook Has 50 Minutes of Your Time Each Day. It Wants More.” The New York Times. The New York Times, 05 May 2016. Web. 07 July 2017.
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