What is Foursquare Day? aka 4sqday
Here is a little background on the check-in frenzy we all became a part of once upon a time…
“Foursquare Day was coined by Nate Bonilla-Warford, an optometrist from Tampa, Florida on March 12, 2010. The idea of Foursquare Day came to Bonilla-Warford after thinking about a simple calculation, 4^2 = 16. Since 4 squared equals 16, Bonilla-Warford came up with the idea to check-in to Foursquare on the 4th month and 16th day of the year, hence April 16.” via Wikipedia
Now the business twist: Nate concocted this idea as he was seeking ways to promote his business.
Although at first it didn’t take, soon enough the idea went viral!
Check Out this Check In Phenomena
“In 2010 fast food giant McDonald’s launched a spring pilot program that took advantage of Foursquare Day. Foursquare users who “checked-in” to McDonald’s restaurants on Foursquare Day were given the chance to win gift cards in 5 and 10 dollar increments. Mashable reported that there was a “33% increase in foot traffic” to McDonald’s venues, as apparent in the increase in Foursquare check-ins.” via Wikipedia
Any nifty ideas for making this Foursquare Day your busiest business day yet?
A check-in today, get people talking tomorrow. The more people talk about your product or service, the more likely you are to boost your sales and exposure.