Web Design in 2017

Web Design is Now Component Based Software Design

Web design in the modern era involves building components from top programming languages like AngularJS.  Creating components that can be used in large-scale, and responsive applications requires engineers’ and UI designers to put together different components into a code base.  Today html5 is used to create modern web and mobile applications.  Html5 is the skeleton of these applications, and programming languages like AngularJS and ReactJS, C#, Java and other traditional object-oriented programming languages are used to give the software functionality.  AngularJS and AngularJS work together to enable advanced styling of modern html5 applications that can work in various places without constant issues and troubleshooting from it teams.

Today skilled and successful developers are quickly able to take software components and put them together, collaboratively, to make agile software that is can be improved over many years and becomes more efficient over time.  Software developers that are on top of modern UI/UX strategies can easily build responsive components on top of htm5 templates, which are styled with the newest and best styling technologies, removing the time and need for tacky and incompetent web designers that are from the the late 90’s.  With the new boom in technology, as New York works hard to parallel Silicon Valley, developers that can quickly and artfully assemble complicated software using high-tech are in great demand.

Web design is a field that is extinct, and has been taken over by engineering. Engineering technology for people who need to use it quickly without errors is the job of software developers in major fortune 500 companies.  Building and testing this technology is a process which the world’s most talented engineers work on for many hours a day, and the advanced, complex softwares the build have in 2017 taken over the web.  Major website development in NYC is now about engineering, and tacky and lousy web designers are fading from the mainstream market, as engineers from the valley crowd into the tech alley. New York’s Google building in Chelsea is a great example of this transformation that the world is undergoing, as major tech companies buy space in downtown Manhattan and Brooklyn.

NYC is now a major hub for tech and software developers.  In a the next few years, major Silicon valleys will crowd into downtown Manhattan as tech goes to places where it can never go back, changing the entire climate of America’s metropolitan city.

Old and crummy WordPress websites vie for a place like unwanted garbage inside America’s major cities, as talented software developers quickly transform the new rocket economy building lightning speed components, which look classier and sleeker than ever before.

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web design

The new era requires web designers which are talented in industrial UX/UI design, and can “put stuff together that works”.  Software development is a collaborative effort in 2017 that doesn’t look fondly upon short-cuts and cheap fixes, but beautiful, streamlined work that shows workmanship and dedication.  Real clients are willing to pay big money for these real projects.

UX/UI in IA for Modern Web/Application Design and Development

information architecture

IA, Information Architecture Continues to Evolve

Information Architecture Lifts the American Economy Out of an Economic Recession with High-Technology and International Talent

Information Architecture, IA of websites and applications is becoming more successful, and profitable in 2017 because they are able to satisfy consumers increasing demands in the modern economy, as the world evolves into rapid consumers of high-end technology.

information architecture

GoElaborate Media, A NYC Digital Media Company, located in the heart of Manhattan,  provides co-working for digital marketing professionals.

Advanced web design, or user experience/user interface design uses information architecture, is essential to good web design in the modern economy.  How users enjoy their web design experience today depends on several factors, which are found in top Fortune 500 websites, and applications built by top agencies across the world.  All websites have key elements like navigation, organized content, hierarchy and design of user interaction (Chestnut & Nichols).

These IA elements blossom into life through the process of designing of developing websites and applications.  Websites and web applications which have solid UX/UI and sound wireframes have created good business in the past several years, and ensured that top American companies like Walmart have made huge profits (Chestnut & Nichols).

Igniva has top trends for 2017 and next year.

Implementing top technologies has enabled Fortune 500 companies in the USA to reap huge profits, albeit the cost of professionals from other countries.  High-technology has no mercy, and is constantly evolving to meet users’ demands.

As a result of high-technology being implemented across USA’s businesses, the American stock market is changing, finally moving the country out of depression into 2018.

It will be interesting to see how the USA deals with talented foreign workers as a majority of companies continue to use top UX/UI designers and developers from both America and overseas, skilled in high-tech for the information architecture of their desktop/mobile websites and applications, and if the world will ever be the same again.


Chestnut, Donald & Nichols, Kevin P. UX For Dummies. John Wiley & Sons, Ltd., 2014.



How the Fortune 500 Use Social Media to Grow Sales and Revenue

by Jamie Turner

Jamie Turner is the chief content officer of the 60 Second Marketer,  the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media, now available at fine bookstores (and a few not-so-fine bookstores) everywhere.

He wrote:

Given the hundreds of social media tools available, and the thousands of different ways to use them in business, you’d think that getting Fortune 500 companies on board would be a complex and daunting task.

But it’s not. The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.

These five social approaches, though different in many respects, all have one thing in common: Each of the Fortune 500 use them to generate a profit. After all, they’re not using social media just to be social. They’re using it to make money.

In order to make money with social media, you have to set up your campaigns to be measured. And I’m not talking about simple metrics like number of followers or unique page views (although those are important). I’m talking about real metrics like leads generated, prospects converted and profits realized. Those are the kinds of metrics that enable you to track the success of your social media campain on an ROI basis. And when you’re tracking your social media campaign on an ROI basis, you’re making your CFO happy (along with your CEO, your CMO and everyone else in your company).

1. Branding

Some companies use social media strictly as a branding tool. Typically, this means running a YouTube(YouTube) campaign that (hopefully) gets a lot of buzz around the water cooler. While using social media strictly as a branding tool might be considered “old-school” these days, it can still generate some positive sales growth. 

Take Toyota as an example. Its YouTube mini-series featuring the Sienna Family has generated more than 8.3 million impressions. Those are not passive impressions fed to consumers during a TV commercial break, but engaged views attained through social sharing. When people share your commercial with their friends, they’re reinforcing your marketing for you, and it’s the best kind.

 Of course, one of the most successful campaigns of this type is the Old Spice YouTube campaign that has more than 140 million impressions and, according to Nielsen, helped sales increase 55% in three months, and a whopping 107% during the month of July alone. Part of what made this campaign successful was that Old Spice set it up so it could quickly respond to viewers’ comments about the videos. By engaging the viewers in the videos, Old Spice improved the stickiness of the campaign and, best of all, enhanced the viral nature of it.

2. e-Commerce

If you can sell your product or service online, then you’ll want to drive people to a landing page on your website where they can buy your goods. How can you accomplish this? Just do what Dell does. It tweets about special promotions for its folloers on Twitter. Right now, the Dell Outlet account has 1.5 million followers. If you crunch some hypothetical but fair numbers on the back of an envelope, Dell’s ROI might look something like this:

DellOutlet followers: 1.5 million 

DellOutlet followers who actually see the promotional Tweet: 50,000 

Followers who click on the link in the Tweet: 500 

Prospects who purchase a computer based on the Tweet: 50 

50 purchases x $500 computer = $25,000 

That’s $25,000 in revenue just for sending out a tweet. Not bad for a day’s work. Of course you’ll have to put in the effort to build your Twitter community in the first place, but those are certainly resources well spent, given the potential return. 

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3. Research

Many companies are using social media as a tool to do simple, anecdotal research. Sometimes, this involves building a website that engages customers in a dialogue. Starbucks has done this famously with MyStarbucksIdea.com. When visitors land on the site, they’re asked to provide new ideas to Starbucks on ways to improve the brand. Visitors can share ideas, vote on which ideas they like the best, discuss the ideas that have been submitted, and even see the results of their suggestions in action. 

But you don’t have to build an entire website to keep tabs on your customers’ needs. Got a blog? Great. Ask your visitors to leave suggestions in your comments section. Have an e-newsletter? Terrific. Use the tools from ConstantContact, ExactTarget or MailChimp to include polls and surveys in your e-newsletter. Active on Twitter? Wonderful. Then use Twtpoll, SurveyMonkey or SurveyGizmo to drive people to a survey page on these sites. 

The bottom line is there are plenty of ways to keep your finger on the pulse of your community’s needs, using social media tools that are readily available to both you and the Fortune 500. 

4. Customer Retention

A good rule to remember is that it costs three to five times as much to acquire a new customer as it does to keep an existing one. Given that, wouldn’t it be smart to use social media as a tool to keep customers loyal and engaged? That’s what Comcast and Southwest Airlines do. They communicate via Twitter, Facebook, and other social media platforms to help solve customer service issues. 

When Frank Eliason at Comcast first noticed that people were making comments about his company on Twitter, he probably wasn’t very happy. After all, if you’re going to Tweet about your cable company, it’s likely a complaint. So Frank took things into his own hands and started Tweeting back to the disgruntled customers. His tweets offered suggestions and tips on how to fix the problems people were having with their services. 

Research has indicated that if you take a customer in a heightened state of anger and help them out, they’ll actually become brand advocates. In other words, they start promoting your brand to others because you reached out to them and helped them at a time of need. 

That’s what happened with Frank and Comcast. Customers went from being disgruntled to being brand advocates — all because they were pleasantly surprised when Frank reached out to them via Twitter and helped solve their problems. 

If you find yourself reading negative comments in the blogosphere about your brand, don’t shy away from them. Engage with them. You’ll be surprised how effective it can be. 

5. Lead Generation

If you’re having difficulty selling your product or service online, you may want to invest in a social B2B lead generation strategy. At my company, we use social media to drive prospects to our online magazine for marketers. When prospects get to the website, they can read a blog post, watch a 60-second video or download a white paper. Once we gather their contact information, we (gently) re-market to them by reminding them of all the great results our partner generates for its clients. 

This hub-and-spoke system works like a charm. Why? Because B2B and professional service firms are often sold based on a relationship. Much of the decision process is based on a vendor’s reputation and trustworthiness. What better way to build trust than by providing helpful, useful information to the client prospect via social media? 

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Remember, when you’re using this hub and spoke system, you don’t want to limit yourself to just the big five LinkedIn, Twitter, Facebook, YouTube and MySpace. You’ll also want to use e-mail marketing, speeches, e-books, webinars, blogs, videos and other social media tools to build trust and awareness.