The result is that with so much buzz around this action, both as former customers and curious potential customers went there to check what was going on.
You know that phrase that establishments often use when they are in sale? Something like: “the shop is upside down.” So GAP literally follow this say for the loyalty of its customers.
Gap in Vancouver, Canada, decided to put the whole store upside down. Mannequins, clothes, posters, cars parked in front of the store and even the logos on the entrance and the bags, took the position upside down. The store was built that way for 45 days and the campaign was part of the customer loyalty program, which gave shopping credits for people who bought the clothes in sight.