Innovative Action

IKEA decided to put couches in the four most famous subway stations of Paris. Thus, passengers waiting for the subway could sit on couches. Logically, to promote the brand, IKEA has placed large posters behind the couches showing the interiors of its stores.

That’s quite interesting! There’s even a lamp to give a more cozy atmosphere. And the fact is that the company surprised the audience with a different idea that has attracted new and old customers.