The NEW 4 P’s of Marketing Mix

The NEW 4 P’s of Marketing

 

You might not be aware of the classic 4 P’s of marketing, also known as the marketing mix: price, product, promotion, and place. The Marketing mix; a quick way marketing professionals keep in mind the four major considerations for a brand.

<goElaborate Pinterest Infograph

But the fact is that things change.  The drastic changes with technology, especially via social media and mobile technology, e.g: smart phones, simply cannot be ignored.

The new ‘P’s’ of marketing, as Kimberley Kadlec, Vice-President of Johnson & Johnson’s global marketing group suggested are: Purpose, Presence, Proximity and Partnership.  (http://bit.ly/XuMWT8)

Purpose adds to the value, such as an environmental purpose (Ex: 10% of our revenue goes to WWF), and transparency (Ex: Dolphin-safe fishing).

Proximity and Presence addresses the social and mobile issue.  The brand needs to be accessible everywhere: Google, Facebook, Youtube, and everything else you can think of.

Partnership focuses on collaboration with both businesses and clients to advance the brand.  Be it looking at the feedback of customers or sponsoring events to gain further exposure.

Brands both new and old must consider the new variables in this digital age, and it all begins with the new P’s of marketing.

More Brands Joining Instagram

More and more brands are joining Instagram. A mobile app that allows users to take photo, apply a digital filter to it, and then share it with other Instagram users that are connected to on the social network as well as on a variety of social networking services.

Taken From: http://www.forbes.com/sites/marketshare/2012/08/13/more-brands-joining-instagram-and-with-good-reason/

 

Obviously if you’re a brand manager or brand marketer you need to stop what you are doing and set up an Instagram account right away for the future of the free world depends on it.

Ok, maybe not the entire free world and perhaps I am being a bit melodramatic but the fact remains that consumers – more and more of them, are using Instagram, just as they are Facebook, Twitter, Google+ and Pinterest. And if you’re not including Instagram as part of your social media strategies which should be part of your overall integrated marketing campaigns, you are missing out on a golden opportunity to move that needle.

From the conclusion of the Simply Measured study: ”For brands that continue to hold out and watch as their competition is engaging users and measuring results, 80 million potential customers are being ignored.”

Techie Networking for Women

Getting a startup off the ground is just the beginning. Growing a business is the next big step.

In this video, startup entrepreneur Amy Yazdian ofI’m In The Kitchen “tells how she felt intimidated as a young female in the technology space. Listen how she went out of her comfort zone and created her own network.

Click here for video

 

Techie networking for women

  • Get out of comfort zone
  • Attend Industry events
  • Create your own network