More and more people are falling into the social media craze and a lead captor is Instagram. Instagram is a mobile app that allows users to take photos or videos for the purpose of sharing their life online. It is now one of the top social platforms and businesses can use this to their advantage.
Instagram currently has more than 500 million users and steadily growing. What does this mean for marketers? That there is a huge platform of consumers waiting to be engaged with. Many businesses are advertising on Instagram for a number of reasons:
- Simple to use: The app only allows a handful of options for what to post, this gives everyone fair game. There is no annoying spam or pop-up videos/links that usually drive consumers away. But rather it is the same square space that every user has. Allowing businesses to reach consumers in a relatable fashion that is not too overbearing.
- Creative: Instagram allows businesses to visit their creative side and release content that is unique and specified for their brand.
- Effective: Visual marketing is becoming increasingly popular as social media marketing continually grows. Consumers are preferring to gain information through sight, and Instagram does just that. If a company is able to draw a consumer in through their pictures and captions they have potential to gain more followers and ultimately customers.
Obviously if you’re a brand manager or brand marketer you need to stop what you are doing and set up an Instagram account. Right away for the future of the free world depends on it!
Ok, maybe not the entire free world and perhaps I am being a bit melodramatic. But the fact remains that consumers – more and more of them, are using Instagram, just as they are Facebook, Twitter, Google+ and Pinterest. And if you’re not including Instagram as part of your social media strategies which should be part of your overall integrated marketing campaigns, you are missing out on a golden opportunity to move that needle.
From the conclusion of the Simply Measured study: ”For brands that continue to hold out and watch as their competition is engaging users and measuring results, 80 cmillion potential customers are being ignored.”
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