Advertising in the USA is controlled by tech giants, Google and Facebook
Advertising is surprisingly a huge market in the USA, which is controlled by Google and Facebook. Social media today, allows for a mass sharing of information, which makes business instant, and transparent (Wagner, 2015).
Advertisers are generating a ton of revenue using social media tools, and are getting more advanced with new social media analytics tools, which have the ability to predict trends in social media consumer behavior.
Consumerism has taken over America, and Amazon.com is the go-to-place for all kinds of stuff. In fact, “52%” of American’s have Amazon Prime today (Galloway).