Digital Advertising Pushes Forward, Evolving the Advertising Industry

Digital advertising is blossoming.

Adland has evolved drastically in the last ten years from a place that was once excited by cheap, fast and trashy advertisements.  In “The End of Advertising,” by Andrew Essex, Essex describes the history of advertising to where it is today (Essex, 10).

digital advertising

digit

Here is a 1960s advertisement for Heinz Ketchup.

digital advertising

Check it out one today.

The advertising industry, once focused on producing advertisements, which simply sold products, has flourished into high-end business that caters towards creating creative, digital advertisements, which are focused on the new modern, digital, often mobile, consumer (Essex, 11).

Adland has changed to suit the needs of consumers in the 21st century.  After websites, informational sites, social media platforms, and google all became widely accessible, marketers realized that internet advertising had great potential, and turned their attention to digital advertising (Essex, 25).

Digital advertising was not without its obstacles.  Consumers who were annoyed by internet pop-up ads were soon paying for ad-blocking software (Essex, 16). These advertisements were not exactly favorable.

However, several years later Google Adwords, and Analytics emerged and streamlined digital advertising, making it what it is today.

Google and Facebook now dominate the digital advertising industry, and together, are responsible for over 60% of digital advertising in the USA (“Small Businesses Crowd Facebook, Twitter..”, 2017).

Google and Facebook are able to target consumers based on their online searches and spending, as today nearly everyone is on online (“Small Businesses Crowd Facebook, Twitter..”, 2017).

digital advertising

Online advertising, today, has a social element that results in a dynamic, ongoing interaction between the seller and consumer, which means marketers are continuously being updated about what is popular and desirable to consumers (“Small Businesses Crowd Facebook, Twitter..”, 2017).

Social, digital advertising in the modern world is about keeping a continuous conversation with the consumer, instead of simply selling.

“Works Cited”

Essex, Andrews. The End of Advertising. Penguin, 2017.

“Small Businesses Crowd Facebook, Twitter for Marketing.” Emarketer. Sept, 20, 2017. https://www.emarketer.com/Article/Google-Facebook-Tighten-Grip-on-US-Digital-Ad-Market/1016494. Accessed 29 Nov. 2017.

 

 

 

Startup

To create a successful startup company you would need three things. To start with good people, make something customers would actually want and to spend as little money as possible. Although these things can help you, Global Entrepreneurship Week event’s like startup open competitions can help your business more.

 

 

 

Base on this article ( http://startupopen.com/2012/06/20/startup-opens-2011-winner-kavita-shukla-on-the-gec/ )  here are a few key points about it

Startup open is a competition to recognize start up companies who has have just started, or is about to start. The Global Entrepreneurship is the largest gathering of startup champions from around the world. The Congress allows these brilliant entrepreneurs to meet and network with each other, offering attendees a once in a lifetime opportunity.

Follow up question: Where can you go to get a little help and also some helpful business tips.

Well, in Goelaborate we can expand on your inventions and latest ideas and can publish them online by creating your own website. So  let us help you take the leap!

“Beautiful Design”

Design is a strategic approach for someone to achieve a unique expectation. It defines the specifications, plan, parameters, costs, activities, and how and what to within legal, political, social, environmental, safety and economic in achieving that object. Design is a piece of artwork that helps you express what words can’t. It is a strategy that its importance will always be needed and used. Designs are rarely perfect and are sometimes repetitive. With a person’s creativity it can help you design businesses, luxuries, home, clothes and so much more.