UX/UI in IA for Modern Web/Application Design and Development

information architecture

IA, Information Architecture Continues to Evolve

Information Architecture Lifts the American Economy Out of an Economic Recession with High-Technology and International Talent

Information Architecture, IA of websites and applications is becoming more successful, and profitable in 2017 because they are able to satisfy consumers increasing demands in the modern economy, as the world evolves into rapid consumers of high-end technology.

information architecture

GoElaborate Media, A NYC Digital Media Company, located in the heart of Manhattan,  provides co-working for digital marketing professionals.

Advanced web design, or user experience/user interface design uses information architecture, is essential to good web design in the modern economy.  How users enjoy their web design experience today depends on several factors, which are found in top Fortune 500 websites, and applications built by top agencies across the world.  All websites have key elements like navigation, organized content, hierarchy and design of user interaction (Chestnut & Nichols).

These IA elements blossom into life through the process of designing of developing websites and applications.  Websites and web applications which have solid UX/UI and sound wireframes have created good business in the past several years, and ensured that top American companies like Walmart have made huge profits (Chestnut & Nichols).

Igniva has top trends for 2017 and next year.

Implementing top technologies has enabled Fortune 500 companies in the USA to reap huge profits, albeit the cost of professionals from other countries.  High-technology has no mercy, and is constantly evolving to meet users’ demands.

As a result of high-technology being implemented across USA’s businesses, the American stock market is changing, finally moving the country out of depression into 2018.

It will be interesting to see how the USA deals with talented foreign workers as a majority of companies continue to use top UX/UI designers and developers from both America and overseas, skilled in high-tech for the information architecture of their desktop/mobile websites and applications, and if the world will ever be the same again.

References

Chestnut, Donald & Nichols, Kevin P. UX For Dummies. John Wiley & Sons, Ltd., 2014.

 

 

More Brands Joining Instagram

More and more people are falling into the social media craze and a lead captor is Instagram. Instagram is a mobile app that allows users to take photos or videos for the purpose of sharing their life online.  It is now one of the top social platforms and businesses can use this to their advantage.

Instagram currently has more than 500 million users and steadily growing. What does this mean for marketers? That there is a huge platform of consumers waiting to be engaged with. Many businesses are advertising on Instagram for a number of reasons:

  • Simple to use: The app only allows a handful of options for what to post, this gives everyone fair game. There is no annoying spam or pop-up videos/links that usually drive consumers away. But rather it is the same square space that every user has. Allowing businesses to reach consumers in a relatable fashion that is not too overbearing.
  • Creative: Instagram allows businesses to visit their creative side and release content that is unique and specified for their brand.
  • Effective: Visual marketing is becoming increasingly popular as social media marketing continually grows. Consumers are preferring to gain information through sight, and Instagram does just that. If a company is able to draw a consumer in through their pictures and captions they have potential to gain more followers and ultimately customers.
Join in the Fun

Obviously if you’re a brand manager or brand marketer you need to stop what you are doing and set up an Instagram account. Right away for the future of the free world depends on it!

Ok, maybe not the entire free world and perhaps I am being a bit melodramatic. But the fact remains that consumers – more and more of them, are using Instagram, just as they are Facebook, Twitter, Google+ and Pinterest. And if you’re not including Instagram as part of your social media strategies which should be part of your overall integrated marketing campaigns, you are missing out on a golden opportunity to move that needle.

From the conclusion of the Simply Measured study: ”For brands that continue to hold out and watch as their competition is engaging users and measuring results, 80 cmillion potential customers are being ignored.”

Like what we have to say? Check out our latest blog post: http://goelaborate.com/can-big-data-grow-company/

Ideas That Spread Win.

What is it that allows a mundane idea to revolutionize a way of thinking?

“Consumers don’t care about you at all, ” so how does one become the purple cow? What makes an idea truly “remarkable”?

Seth Godin on standing out from TED Talks:

1. Safe is risky. Be at the fringes.
2. Sell to people who are listening.

2003 to date, does it still work or has the unexpected become…expected?

Seth Godin on standing out from TED Talk