Digital Advertising Pushes Forward, Evolving the Advertising Industry

Digital advertising is blossoming.

Adland has evolved drastically in the last ten years from a place that was once excited by cheap, fast and trashy advertisements.  In “The End of Advertising,” by Andrew Essex, Essex describes the history of advertising to where it is today (Essex, 10).

digital advertising

digit

Here is a 1960s advertisement for Heinz Ketchup.

digital advertising

Check it out one today.

The advertising industry, once focused on producing advertisements, which simply sold products, has flourished into high-end business that caters towards creating creative, digital advertisements, which are focused on the new modern, digital, often mobile, consumer (Essex, 11).

Adland has changed to suit the needs of consumers in the 21st century.  After websites, informational sites, social media platforms, and google all became widely accessible, marketers realized that internet advertising had great potential, and turned their attention to digital advertising (Essex, 25).

Digital advertising was not without its obstacles.  Consumers who were annoyed by internet pop-up ads were soon paying for ad-blocking software (Essex, 16). These advertisements were not exactly favorable.

However, several years later Google Adwords, and Analytics emerged and streamlined digital advertising, making it what it is today.

Google and Facebook now dominate the digital advertising industry, and together, are responsible for over 60% of digital advertising in the USA (“Small Businesses Crowd Facebook, Twitter..”, 2017).

Google and Facebook are able to target consumers based on their online searches and spending, as today nearly everyone is on online (“Small Businesses Crowd Facebook, Twitter..”, 2017).

digital advertising

Online advertising, today, has a social element that results in a dynamic, ongoing interaction between the seller and consumer, which means marketers are continuously being updated about what is popular and desirable to consumers (“Small Businesses Crowd Facebook, Twitter..”, 2017).

Social, digital advertising in the modern world is about keeping a continuous conversation with the consumer, instead of simply selling.

“Works Cited”

Essex, Andrews. The End of Advertising. Penguin, 2017.

“Small Businesses Crowd Facebook, Twitter for Marketing.” Emarketer. Sept, 20, 2017. https://www.emarketer.com/Article/Google-Facebook-Tighten-Grip-on-US-Digital-Ad-Market/1016494. Accessed 29 Nov. 2017.

 

 

 

UX/UI in IA for Modern Web/Application Design and Development

information architecture

IA, Information Architecture Continues to Evolve

Information Architecture Lifts the American Economy Out of an Economic Recession with High-Technology and International Talent

Information Architecture, IA of websites and applications is becoming more successful, and profitable in 2017 because they are able to satisfy consumers increasing demands in the modern economy, as the world evolves into rapid consumers of high-end technology.

information architecture

GoElaborate Media, A NYC Digital Media Company, located in the heart of Manhattan,  provides co-working for digital marketing professionals.

Advanced web design, or user experience/user interface design uses information architecture, is essential to good web design in the modern economy.  How users enjoy their web design experience today depends on several factors, which are found in top Fortune 500 websites, and applications built by top agencies across the world.  All websites have key elements like navigation, organized content, hierarchy and design of user interaction (Chestnut & Nichols).

These IA elements blossom into life through the process of designing of developing websites and applications.  Websites and web applications which have solid UX/UI and sound wireframes have created good business in the past several years, and ensured that top American companies like Walmart have made huge profits (Chestnut & Nichols).

Igniva has top trends for 2017 and next year.

Implementing top technologies has enabled Fortune 500 companies in the USA to reap huge profits, albeit the cost of professionals from other countries.  High-technology has no mercy, and is constantly evolving to meet users’ demands.

As a result of high-technology being implemented across USA’s businesses, the American stock market is changing, finally moving the country out of depression into 2018.

It will be interesting to see how the USA deals with talented foreign workers as a majority of companies continue to use top UX/UI designers and developers from both America and overseas, skilled in high-tech for the information architecture of their desktop/mobile websites and applications, and if the world will ever be the same again.

References

Chestnut, Donald & Nichols, Kevin P. UX For Dummies. John Wiley & Sons, Ltd., 2014.

 

 

Demographics is Important for Customer Retention

Successfully Marketing While Keeping Demographics in Mind

Marketing to customers of different demographics is simpler than it looks.

Consumer demographics are broken up into different categories: millennials, generation X, baby boomers, and the silent generation, the elderly (“15 Strategies For Marketing..”, 2015).

Understanding these various types of people and their income levels, age and ethnicity is very important to successful marketers today (Mansfield, 2014).

Millennials are a very mobile generation, and work hard to ensure that their peers are up-to-speed with each other. They may be impulsive, but are able to score great business deals when they need to. Generation X is more reserved and hard-working, and prefer to search for products carefully, and work towards applying discounts. The silent generation, who were born between mid-1920s and 1945, don’t tend to spend that much, having a traditional mentality. Besides age, these demographics are divided by gender, income, and ethnicity. Consumers who have more disposable income, or who are rich, are better targets for marketers selling clothing and accessories(“15 Strategies For Marketing..”, 2015). Understanding demographics creates successful outcomes for companies that wish to acquire long-term customers (Nelson, p. 4).

In her book, “The Transformational Consumer,” Tara Nelson talks about transactional marketing versus transformational marketing. MyFitnessPal, the world’s largest digital health company, started with a small tiny orange logo of a “tiny dancer”. It was catchy, cute, and motivational. The tiny dancer grew to a full-fledged app with 45 millions users in over 18 months, without any paid advertising (Nelson,  p. 2).

What?!? How is this possible? 

MyFitnessPal was smart. It didn’t work hard to acquire customers relentlessly like some marketing companies. They won over their consumers by caring about their humanity, and this was extremely influential in winning over transformational consumers, that, well, cared about being “transformational” (Nelson, p. 3).

Humanity?!? In Marketing??

This is partially because people get sick of being treated like a business transaction, and getting hassled by “tit-for-tat”, stressed-out marketers trying to reach marketing goals by buying their consumers every week, day in and out, like a bad, endless arts and crafts project (Nelson, p. 4)

Marketers finally understood that consumers were smart, instead of trying to buy them out. A picture of our victim (the average consumer) below.

demographics

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