EDF Energy, a utility company and expert on Twitter sentiment analysis,” Mike Thelwall, and Sosolimited are going to be scanning Twitter for tweets and determine on the emotion contained within tweets to light up the London eye a certain color. Yellow is positive, green is neutral and purple is negative.
Lesson to be learned:
Use Twitter and Social Media to leverage your followers engagement. Turn followers into clients. Clients into $$$
True, the Olympics and the London Eye are holding a large-scale incentive, but even in a local sense, businesses can implement similar tactics to drive traffic.