The NEW 4 P’s of Marketing Mix

The NEW 4 P’s of Marketing

 

You might not be aware of the classic 4 P’s of marketing, also known as the marketing mix: price, product, promotion, and place. The Marketing mix; a quick way marketing professionals keep in mind the four major considerations for a brand.

<goElaborate Pinterest Infograph

But the fact is that things change.  The drastic changes with technology, especially via social media and mobile technology, e.g: smart phones, simply cannot be ignored.

The new ‘P’s’ of marketing, as Kimberley Kadlec, Vice-President of Johnson & Johnson’s global marketing group suggested are: Purpose, Presence, Proximity and Partnership.  (http://bit.ly/XuMWT8)

Purpose adds to the value, such as an environmental purpose (Ex: 10% of our revenue goes to WWF), and transparency (Ex: Dolphin-safe fishing).

Proximity and Presence addresses the social and mobile issue.  The brand needs to be accessible everywhere: Google, Facebook, Youtube, and everything else you can think of.

Partnership focuses on collaboration with both businesses and clients to advance the brand.  Be it looking at the feedback of customers or sponsoring events to gain further exposure.

Brands both new and old must consider the new variables in this digital age, and it all begins with the new P’s of marketing.

Startup

To create a successful startup company you would need three things. To start with good people, make something customers would actually want and to spend as little money as possible. Although these things can help you, Global Entrepreneurship Week event’s like startup open competitions can help your business more.

 

 

 

Base on this article ( http://startupopen.com/2012/06/20/startup-opens-2011-winner-kavita-shukla-on-the-gec/ )  here are a few key points about it

Startup open is a competition to recognize start up companies who has have just started, or is about to start. The Global Entrepreneurship is the largest gathering of startup champions from around the world. The Congress allows these brilliant entrepreneurs to meet and network with each other, offering attendees a once in a lifetime opportunity.

Follow up question: Where can you go to get a little help and also some helpful business tips.

Well, in Goelaborate we can expand on your inventions and latest ideas and can publish them online by creating your own website. So  let us help you take the leap!

Interview with Bill Haig at Imprint.

There is an illuminating interview with Bill Haig at Imprint, who worked with the great graphic designer Saul Bass.  He talks about branding as a way of communicating competence, creating an image of a brand that consumers can trust.  An exert from the interview, which is worth reading in full; “… the way the advertisement is presented in electronic and print media represents the source or company. Behind the message is to present creatively the company with credibility. Most advertising today is created to either identify with the receiver or to be friendly or both. “Hey, I like that company! I am going to go out and buy their product accordingly!” I like my very young grandkids too, but would not buy a computer they suggest. Remember that credibility is “expertise,” ”core competence,” and “liking”/”trustworthiness.” When ads get cutesy and overfriendly, they lose “expertise”/”core competence” in the company behind the message. Look at the friendly-only factor the next time you see a Capitol One ad, for example. Is that the kind of credit card company you want to manage your card with expertise and competence?”