The NEW 4 P’s of Marketing You might not be aware of the classic 4 P’s of marketing, also known as the marketing mix: price, product, promotion, and place. The Marketing mix; a quick way marketing professionals keep in mind the four major considerations for a brand. But the fact is that things change. [...]
Tag Archives: company
Interview with Bill Haig at Imprint.
There is an illuminating interview with Bill Haig at Imprint, who worked with the great graphic designer Saul Bass. He talks about branding as a way of communicating competence, creating an image of a brand that consumers can trust. An exert from the interview, which is worth reading in full; “… the way the advertisement is presented [...]
