Positioning Leads to Long-Term Growth for Companies That Hope to Develop Into Successful Corporations

Positioning is an Important Strategy for Effective Digital Marketing Companies

Positioning Helps Companies Go Far in the Long-Run

Often leading companies get marketing wrong.  DNA-based methodology creates an authentic relationships with consumers, offering ways to purchase products, which they care about.  Corporations that understand positioning, a technique described by Andy Cunningham, seasoned Silicon Valley technology marketer, do really well in comparison to companies that jump into the market with hastily, and brash marketing strategies aimed at making quick sales, which hassle consumers, losing their trust easily (Cunningham, 2018).

positioning

Positioning is a technique which requires marketers to understand consumer behavior, and the rational authentic position for their market.  Popular social media companies, which partner with retailers of successful products are sure to generate high revenues, quickly evolving from small companies with few customers, to great corporations that are successful and understand their consumers.  Developing an elaborate marketing strategy, and later a “brand,” as Cunningham wonderfully explains in her book, “get to aha!: Discover Your Positioning DNA and Dominate Your Competition”, requires positioning, understanding the DNA behind a product.  Positioning gives marketers time to understand the market valuation of their product, before they can move forward and decide how to pay for a marketing strategy, and develop a brand, which can be successful.  Successful business people working in digital media should use positioning to gauge the market and develop complex narratives, copywriting, and advertisements, like billboards, which can continue to develop authentic relationships with consumers over time.  Digital marketing involves partnering with social media companies which can help products get publicity, and generate revenue for small businesses hoping to successfully develop into billion-dollar corporations (Cunningham, 2017).

Business people who hastily, and desperately try to make sales without understanding the DNA of their companies, can run out of profits after a few months, and fail (Cunningham, 2017).

goElaborate in NYC provides virtual office, and co-working, for digital media professionals for an affordable price, and is in a great area of NY for digital media professionals to network, and discuss strategies for growth and development of their companies. After all, successful sales is about long-term consumer satisfaction and retention.

Works Cited

Cunningham, Andy, get to aha! Discover Your Positioning DNA and Dominate Your Competition, McGraw Hill Education, 2018.

 

Why Go Digital? Good Question!

Digital media is influencing how we produce knowledge. digitalThe objective of going digital is to showcase your resources and to become a leader in your industry.  Your business’ footprint will be with people always, inclining them to either buy or support what you are selling.  The channel to achieve this is via media. But if you are not convinced, here are some reasoning behind the digital ——- .

Cost

The costs of print, television, and direct mail advertising add up quickly, and can easily blow through a companies budget. Going digital eliminates a lot of the costs of advertising, while allowing the company to reach a wider audience. Business can now create websites, use social media or use tools such as Facebook Ads all at low to no costs to get their brand out. The use of digital media does not have to replace traditional marketing but rather can be used as a strategy to bring in a wider audience while potentially saving money rather than spending.

Customer Experience

The digital world allows businesses to enhance customer satisfaction and build relationships with consumers like never before. Digital use allows consumers to reach out to businesses with more speed and effectiveness, make purchases immediately, and research the company – its history, values, current affairs etc.  Marketers need to head in the direction of the market, well consumers are facing screens – phones, laptops, tablets, you name it. You know where they are, its time to use it!

Define Your Brand

Using the internet allows companies to define who they are to their consumers. They are able to personalize even the smallest of details and set the aura for their company.  Also, through the use of social media businesses can show consumers a side they may have never seen. Showing off different aspects can make a big difference in today’s competitive market. Bringing this into perspective, when a consumer is choosing between which bank they’d prefer, the simple fact that one engages in community service often could be the winning factor.

Question remains… Why Go Digital?  Reason: simply said, we need it!  Digital is not just an on and off.  It is an influencer in our lives, the decisions we make, every call to action, the way we think, media drives us!

Startup

To create a successful startup company you would need three things. To start with good people, make something customers would actually want and to spend as little money as possible. Although these things can help you, Global Entrepreneurship Week event’s like startup open competitions can help your business more.

 

 

 

Base on this article ( http://startupopen.com/2012/06/20/startup-opens-2011-winner-kavita-shukla-on-the-gec/ )  here are a few key points about it

Startup open is a competition to recognize start up companies who has have just started, or is about to start. The Global Entrepreneurship is the largest gathering of startup champions from around the world. The Congress allows these brilliant entrepreneurs to meet and network with each other, offering attendees a once in a lifetime opportunity.

Follow up question: Where can you go to get a little help and also some helpful business tips.

Well, in Goelaborate we can expand on your inventions and latest ideas and can publish them online by creating your own website. So  let us help you take the leap!