Have you ever thought in “fishing”your clients in a different way?

You know that phrase that establishments often use when they are in sale? Something like: “the shop is upside down.” So GAP literally follow this say for the loyalty of its customers.
Gap in Vancouver, Canada, decided to put the whole store upside down. Mannequins, clothes, posters, cars parked in front of the store and even the logos on the entrance and the bags, took the position upside down. The store was built that way for 45 days and the campaign was part of the customer loyalty program, which gave shopping credits for people who bought the clothes in sight.

The result is that with so much buzz around this action, both as former customers and curious potential customers went there to check what was going on.

Ning- viral loop!

Much has been spoken about it and it is no longer news to anyone. You surely must be part of some social networks. But have you thought about creating your own social network? Relate to friends, or even, and why not, a corporate social network to meet their clients, exposing a web site with your product / service and listen to what your customers have to say about it. Even a great opportunity for new businesses to customers from different regions or different segments have the opportunity to meet and exchange experiences. On Ning this is possible! And this is its main diferencial.

Viral Expansion Loops is a type of engineering alchemy that, if done correctly, almost guarantees a self-replicating growth: a user becomes two, then four, eight, up to 1 million or more. Not much different from making a penny doubled every day for 30 days. After a week, you will have $ 0.64, in two weeks, R $ 81.92, on the thirtieth day, about $ 5.4 million. Amazing right?

The viral loops emerge as the most significant accelerator of business in Silicon Valley since the search engine, the mechanism on the web. They leverage many of the icons of Web 2.0, including Google, PayPal, YouTube, eBay, Facebook, MySpace, Digg, LinkedIn, Twitter and Flickr. But do not confuse viral loop with viral marketing, viral advertising can not be replicated, while, by definition, a viral loop must be replicated.

Ning Social Networking has grown automagically since it launched the Social Networks for Everything, free platform for building DIY social networking, in February 2007. In June, there were already 60,000 networks, in August, 80,000; the end of the year, 150,000, and today, more than 230,000. About 40% of Ning social networks originate outside the United States, and members from 176 countries have registered the service in several languages. The company estimates that this rate will be hosting in late 2010, some 4 million social networks with tens of millions of members, which means billions of page views (hits to a website page) daily.

Ning social networks, where users have comments, questions, photographs and videos, dealing with wide range of topics, from motorcycles to hospitals, from TV shows to customized cars. One of the most popular networks is that of 50 Cent, hip-hop of the U.S., has 107,000 members. A single Ning group can, in theory present what some already consider the most advanced marketing strategy developed in the world today.

The viral loop Ning, in theory, can serve as a platform for business, collectively, the networks represent an ever-expanding commercial universe.