5 Steps to use Social Media for your new Start-Up

5 Steps to use Social Media for your new Start-Up.

1.    Create your pitch and post it..

Describe what your company does in 125 characters or less.  Post it, Post it, Post it.  Twitter, Facebook, Linked In, and YouTube are all basically free tools.

2.    Find inventive ways to create or gather content.

For starters, make your website into a blog. Fresh content, the ability to post comments, and pages that get linked to will add to your online visibility. No doubt it’s challenging and time consuming to generate enough content to populate your network and blog, but there are smart ways to go about it.

First, whatever you’re doing, write about it. Report on your progress. Second, come up with a daily question you’d want someone to ask and respond to it in a blog post or video. Third, save time by collecting content from others. Place your product or service, even in beta form, in front of people willing to blog, make videos, and tell stories about it. Aggregate this content to your blog or video channel. Fourth, conduct polls or ask questions about a related topic and turn these results into future posts as well as “news” you can release to both bloggers and press.

3.    Get on Twitter and use it.

It takes time to build a large Twitter following, but you need to post your tweets as you will grow your followers.

4.    Develop relationships with the right bloggers.

Influential Bloggers references or links to your site will drive up your search results.

5.    Give stuff away for free.

Free advice, e-books, or even tips. Free content builds customer loyalty and spreads through world of mouth.


Ready to save the planet?

Another example of guerrilla marketing – inexpensive and creative actions that can have tremendous impact.

To raise awareness about the problem of deforestation, the Ukrainian Kiev agency created for the WWF, that global ONG that seeks to preserve nature, a notebook that has a tree drawn on the side. Thus, as the block is used, the tree will eventually, from leaves to root.

The tree comes with the following message: “Save paper, save trees”. The result was that the 100 notebooks that were shipped during the two weeks of action, 48 offices contacted the ONG and 21 offices contacted the Green Office. And you know how much was the cost of each block? 50 cents. Then you realize how you can creatively promote your brand so effectively and yet inexpensive.

Have you ever thought in “fishing”your clients in a different way?

You know that phrase that establishments often use when they are in sale? Something like: “the shop is upside down.” So GAP literally follow this say for the loyalty of its customers.
Gap in Vancouver, Canada, decided to put the whole store upside down. Mannequins, clothes, posters, cars parked in front of the store and even the logos on the entrance and the bags, took the position upside down. The store was built that way for 45 days and the campaign was part of the customer loyalty program, which gave shopping credits for people who bought the clothes in sight.

The result is that with so much buzz around this action, both as former customers and curious potential customers went there to check what was going on.