How to: Leverage Facebook for Digital Marketing

An online presence is important for companies to survive. Technological advancements and social media trends are keeping businesses busy in attempts to stay relevant and engaged in consumer’s lives. Facebook is one of the most popular social media sites – having over 1.9 billion active users – it is a very useful method to promote digital marketing. According to NYTimes, Facebook users spend fifty minutes of their day on the site searching through content. This gives companies a platform for millions of potential customers a day, the only thing left to do is reach out.

Simply having a Facebook page is not enough for businesses to reach their digital marketing goals. In order to gain an audience, a business must be found by the users… or the business can find them. Through the use of Facebook ads, companies are able to grab the attention of users and measure the results. Being used by over four million businesses the tool has proven to provide growth, connection and high return on investment.

How Facebook Ads WorkFacebook

Facebook ads are targeted to users through demographics such as location, age, gender, and interests. It is important to reach users who are within the businesses target audience. The next step is deciding ad placement – where the ad runs. Facebook is able to show ads on any device and to be shared on Instagram and Audience Network. All this advertisement isn’t free but Facebook makes sure that it doesn’t have to be costly either! The tool lets a business to set their budget and time period for a campaign and then advertises according to the limits set. The most important aspect of Facebooks ads are the ads themselves including their format, image, and quality. The businesses are able to choose how they want their ad appearance to look whether it be a single image, a slideshow or video. The ad should be creative and well thought out.

Though, companies try to create ads catches users attention they may not always be a success. An easy way to manage and track the performance of an ad is through Facebooks Ads Manager, Power Editor or Business Manager. Each tool allows businesses to see the performance of their ad and allow tweaks to be made for improvements. The steps are easy to follow and manage to make Facebooks ads an easy step towards success.

Facebook vs Google AdWords

Though Facebooks ads are highly used by businesses worldwide it is still challenged with a major competitor. Google Adwords. Google AdWords is an advertising tool used to reach out to people through various targeting methods. It allows businesses to select keywords to help find potential customers that may be searching up services and products they provide. By being able to display ads on over two million websites and 650,000 apps it gives the opportunity to reach out to more people in several different fashions. The tool, like Facebook ads, allows the business to set a budget for their campaign. Though, they only have to pay when someone interacts with the ad – so basically when it works. There are also tools to view and manage the ads – including how many people saw the ad, activity, and the option of editing ads for improvement.

Facebook

While both tools are available to all sizes of companies, Facebook ads allow for easier navigating than Google Adwords does. The average Joe can easily use Facebook Ads with no marketing experience while Google Adwords may take more training. While Facebook does not offer training in their Ads program, Google does to guide users.

It is clear to see that simply having an online presence does not do much in terms of digital marketing for a company. Therefore, it is important for businesses to reach out to users in order to build long lasting relationships and success. There is no shortage of users, they just need a bit of direction towards the right company for them. The world of Social Media advertisement is dependent upon the future of social advertisement. The tools are available to help your brand grow.

Sources:

“Facebook Ads.” Facebook Business. Facebook Business, n.d. Web. 07 July 2017.
“Grow your business with AdWords – AdWords Help.” Google. Google, n.d. Web. 07 July 2017.
Stewart, James B. “Facebook Has 50 Minutes of Your Time Each Day. It Wants More.” The New York Times. The New York Times, 05 May 2016. Web. 07 July 2017.
Like what we have to say? Check out our latest blog post: http://goelaborate.com/whisper-the-anti-facebook/

Pinterest vs Tumblr

     

 

          Pinterest and Tumblr are considered curatorial social spaces, according to the NY Times, with the additional blog component for Tumblr. But after the Yahoo buyout of Tumblr, it’s following has become stagnant while Pinterest is coming up strong and predicted to soon rival Twitter in its amount of handlers. Social media has been around for decades but has only started trending now, which means out with the old blog spaces and in with the new real time one sentence life update.

 

 

          Google is the leading data search engine with the ability to image search as well, but while Google has the literal answer for image keywords, Pinterest has the creative answer for users with aesthetics in mind.

The great thing about Tumblr is that it effectively combines a variety of image content under a number of tags that is seen worldwide, and with gaining a following they can choose to get to know you personally via opinion blogs and messages.

 

Forbes Magazine recently did a study on the top four networking applications ranking Facebook ($170 billion), Twitter ($23 billion in stock), and Linkdin ($20 billion) as the top three but Pinterest ($5 billion) is climbing fast in popularity. It’s estimated to go head to head with Twitter in the next year. Surveys say that many of the users are identified females, myself included, but it has no target gender, and male identified users are testing the waters more and more.

 

I recently became a Pinterest convert. I was previously a Tumblr addict adamantly resisting the fact that something new could be better than Tumblr.My partner recommended Pinterest to me because I missed the visual inspiration I got from Tumblr but without the time investment needed to search and sort in comparison to Tumblr and Google.

 

 

          Pinterest brings to the table immediate satisfaction in all things visually pleasing to the eye, the interface allows for quicker browsing and more exploration in order to create personal mood boards in which others can view or you can choose to hide.

 

It’s an excellent time waster without the feeling of wasting time and its impersonal unlike a lot of other networking social media sites whose main focus is  blogging to meet people.

                                

I’ve been through many networking blogs from Xanga to Livejournal, to Myspace each with a target audience and it’s funny to see how they grow and decay leaving way for new social enterprises.

 

http://www.pinterest.com/goelaborate/
http://www.pinterest.com/sotechie/

 

 

 

 

Why the “Power of Branding” Is a Myth

Taken fron Inc.com / Written By Geoffrey James

Brand is important. No question of that. A strong brand can make it enormously easier to sell. However, the notion that “branding” can create a great brand is a myth. Worse, it’s a myth that can cost you a lot of money, without getting much in return.

By “branding”, I mean the panoply of marketing activities like brand-focused advertising, packaging, marketing materials, logos, taglines, and so forth. In almost every case, money spent on these activities is money wasted.

I fully realize that this viewpoint flies in the face of what you heard in business school. Nevertheless, it’s the truth and to understand why, you need to understand what “brand” really is.

Bottomline: Your brand is the emotion that a customer feels when thinking about your product.

That’s it. Neither more nor less. And that’s why “branding” is so impotent.

While it is true that branding can associate an emotion with a product, especially when pointed at highly impressionable buyers (e.g. young men who watch beer ads), in the vast realm of B2B sales and even in most consumer markets, there is one, and only one, thing that creates customer emotion: the customer’s experience with your product.

Once customers start thinking your product is garbage, there’s no amount of “branding” that can change the perception. In fact, attempting to use “branding” to fix a product problem always backfires. All it does is call attention to the difference between the brand message and what the customer knows is true.

By contrast, if customers love your product, then the brand will reflect that love. Of course, you can use the some of the tools of “branding” to help spread the word, but the keystone is always the customer’s experience.

Always.

I know what you’re thinking. What about Coke? What about Sony? They spend money on branding, so branding must be worth it, right? Well, not necessarily. In every case where there’s an instantly-recognizable brand, there’s a history (in Coke’s case more than a hundred years of history) of the company providing a consistently excellent product.

In any case, it’s a very weird notion that your company should be imitating the market spend habits of a company like Coke… unless, of course, your company also has an instantly-recognizable brand built up over decades.

The average SMB has almost nothing in common with Coke, or with Sony or Apple for that matter. Most SMBs sell B2B, which means appealing to a sophisticated buyer, who is very aware of the consequences of each purchase. That a B2B buyer might be swayed by a glossy brochure or a Coke-like logo, is frankly absurd. None of that fancy branding junk has any influence on a B2B buyer.

Same thing is true in many consumer markets. Apple, for instance, is a great brand not because or their logo or their commercials but because people feel good when they use Apple products. So good, in fact, that the Apple faithful are willing to overlook the occasional stinker.

Now, just in case you’re thinking that I’m just a sales guy who’s ragging on marketing, let be it known that I spent 6 years in a marketing group for a multi-billion dollar corporation where I was responsible for branding an entire line of software products. In fact, I won two awards. I still have the plaques.

It wasn’t until I got out of that job that I realized that our marketing group had wasted, over that six year period, well over $100 million on various kind of branding. This included (although I was not personally involved in this particular debacle) a multi-million dollar re-branding campaign that (wait for it…) changed the logo from blue to purple.

Don’t get me wrong. Marketing is important, essential in fact, but only as long as it is focused on 1) generating leads and 2) making it easier to sell.

And brand is important. Unbelievably important. But the “power of branding” to create that brand? Sorry, folks, ’tis but a myth.