Orange’s global online balloon race where contestants jump from site to site finding balloons that unlock mini games that help you race balloons across across the globe to the finish.
Last time it raced in 2008, it had over 40,000 people jumping between over 2,000 websites to win prizes. So in 2010, they are expecting even bigger crowds and have setup all sorts on new and innovative features (like iPhone apps, progression badges and race widgets) for the contest. It’s all been created by Poke London.
by Digital Buzz
