Another example of guerrilla marketing – inexpensive and creative actions that can have tremendous impact.
To raise awareness about the problem of deforestation, the Ukrainian Kiev agency created for the WWF, that global ONG that seeks to preserve nature, a notebook that has a tree drawn on the side. Thus, as the block is used, the tree will eventually, from leaves to root.
The tree comes with the following message: “Save paper, save trees”. The result was that the 100 notebooks that were shipped during the two weeks of action, 48 offices contacted the ONG and 21 offices contacted the Green Office. And you know how much was the cost of each block? 50 cents. Then you realize how you can creatively promote your brand so effectively and yet inexpensive.