The role for social media in the Olympic games is to make the games feel more enjoyable and more exciting for the participants and their fans. And as the majority of the world cannot attend the games, social media helps enhance the overall experience for those not present.
Though it is understandable that the IOC (International Olympic Committee) is attempting to limit the promotion of brands that are not official Olympics sponsors to preventing both controversial posts and upsetting their official sponsors. The controversy lies in mixing of professional and social life. Many argue that the IOC cannot dictate what someone may or may not do with their personal social media page.
One might go as far as saying that the London 2012 is not a “social media Olympic” with all the rules and restrictions cause by the IOC. By not allowing the participants to share some of their experiences during the games, ‘the world’ may lose prime coverage, in turn limiting both the participants and their fans.
The true question at hand…
Should social media site’s be monitored? Who should monitor them?