New Google+ Data Shows Weak User Engagement

 

facebook vs google

 

Larry Page called Google+ the company’s social spine.  With a letter published from Larry, http://investor.google.com/corporate/2012/ceo-letter.html. Diving deeper info Google+, they have a long way to go before they can even make facebook sweat.

Here are some findings from RJ Metrics:

  • The average post has less than one +1, less than one reply, and less than one re-share.
  • 30% of users who make a public post never make a second one. Even after making five public posts, there is a 15% chance that a user will not post publicly again.
  • Among users who make publicly-viewable posts, there is an average of 12 days between each post
  • cohort analysis reveals that, after a member makes a public post, the average number of public posts they make in each subsequent month declines steadily. This trend is not improving in newer cohorts.

From what we can see from the outside looking in, Google+ has a long way to go before it becomes a real threat to the social networking landscape. While user growth is strong, it is unclear how much of that is driven by tie-ins with other Google products.

At the end of the day, Google Plus simply does not show the same level of ravenous user adoption and engagement that we’ve seen in other social networks (see our reports on Pinterest Data and Twitter Data for examples).

via New Google Plus Data Shows Weak User Engagement.