In the new times Marketing agencies have left being mere site producers to think about client’s business in a strategic manner. Today the traditional site with only “about us”, “our products”, and “contact us” has been losing space for thinking of brand communication in the digital world, how consumer interacts with the brand.
Go Elaborate looks at consumers/brand behavior to show how the business can grow on the web, what are the best strategies, what is the path and what consumers expect from the brand in the digital world. When I speak of the digital world I think beyond the site, and more the brand as an action of optimization.
What to do when the client don’t have web culture and beyond web culture?
Well some businesses are afraid of innovation or to think beyond the website. If the client doesn’t have digital culture it’s the agency job to “acculturate” the client, show the full potential of the web and that the business is losing not being there.
Have a web site is important but it is not the only strategy!!!