What is it that allows a mundane idea to revolutionize a way of thinking?
“Consumers don’t care about you at all, ” so how does one become the purple cow? What makes an idea truly “remarkable”?
Seth Godin on standing out from TED Talks:
1. Safe is risky. Be at the fringes.
2. Sell to people who are listening.
2003 to date, does it still work or has the unexpected become…expected?