Pinterest vs Tumblr

     

 

          Pinterest and Tumblr are considered curatorial social spaces, according to the NY Times, with the additional blog component for Tumblr. But after the Yahoo buyout of Tumblr, it’s following has become stagnant while Pinterest is coming up strong and predicted to soon rival Twitter in its amount of handlers. Social media has been around for decades but has only started trending now, which means out with the old blog spaces and in with the new real time one sentence life update.

 

 

          Google is the leading data search engine with the ability to image search as well, but while Google has the literal answer for image keywords, Pinterest has the creative answer for users with aesthetics in mind.

The great thing about Tumblr is that it effectively combines a variety of image content under a number of tags that is seen worldwide, and with gaining a following they can choose to get to know you personally via opinion blogs and messages.

 

Forbes Magazine recently did a study on the top four networking applications ranking Facebook ($170 billion), Twitter ($23 billion in stock), and Linkdin ($20 billion) as the top three but Pinterest ($5 billion) is climbing fast in popularity. It’s estimated to go head to head with Twitter in the next year. Surveys say that many of the users are identified females, myself included, but it has no target gender, and male identified users are testing the waters more and more.

 

I recently became a Pinterest convert. I was previously a Tumblr addict adamantly resisting the fact that something new could be better than Tumblr.My partner recommended Pinterest to me because I missed the visual inspiration I got from Tumblr but without the time investment needed to search and sort in comparison to Tumblr and Google.

 

 

          Pinterest brings to the table immediate satisfaction in all things visually pleasing to the eye, the interface allows for quicker browsing and more exploration in order to create personal mood boards in which others can view or you can choose to hide.

 

It’s an excellent time waster without the feeling of wasting time and its impersonal unlike a lot of other networking social media sites whose main focus is  blogging to meet people.

                                

I’ve been through many networking blogs from Xanga to Livejournal, to Myspace each with a target audience and it’s funny to see how they grow and decay leaving way for new social enterprises.

 

http://www.pinterest.com/goelaborate/
http://www.pinterest.com/sotechie/

 

 

 

 

More Brands Joining Instagram

More and more people are falling into the social media craze and a lead captor is Instagram. Instagram is a mobile app that allows users to take photos or videos for the purpose of sharing their life online.  It is now one of the top social platforms and businesses can use this to their advantage.

Instagram currently has more than 500 million users and steadily growing. What does this mean for marketers? That there is a huge platform of consumers waiting to be engaged with. Many businesses are advertising on Instagram for a number of reasons:

  • Simple to use: The app only allows a handful of options for what to post, this gives everyone fair game. There is no annoying spam or pop-up videos/links that usually drive consumers away. But rather it is the same square space that every user has. Allowing businesses to reach consumers in a relatable fashion that is not too overbearing.
  • Creative: Instagram allows businesses to visit their creative side and release content that is unique and specified for their brand.
  • Effective: Visual marketing is becoming increasingly popular as social media marketing continually grows. Consumers are preferring to gain information through sight, and Instagram does just that. If a company is able to draw a consumer in through their pictures and captions they have potential to gain more followers and ultimately customers.
Join in the Fun

Obviously if you’re a brand manager or brand marketer you need to stop what you are doing and set up an Instagram account. Right away for the future of the free world depends on it!

Ok, maybe not the entire free world and perhaps I am being a bit melodramatic. But the fact remains that consumers – more and more of them, are using Instagram, just as they are Facebook, Twitter, Google+ and Pinterest. And if you’re not including Instagram as part of your social media strategies which should be part of your overall integrated marketing campaigns, you are missing out on a golden opportunity to move that needle.

From the conclusion of the Simply Measured study: ”For brands that continue to hold out and watch as their competition is engaging users and measuring results, 80 cmillion potential customers are being ignored.”

Like what we have to say? Check out our latest blog post: http://goelaborate.com/can-big-data-grow-company/

10 Things You Didn’t Know About Woman-Owned Businesses

American Express OPEN taking special interest in the benchmarks reached by women-owned businesses and tasked itself with spreading the findings of its studies to encourage and enable women to put business plans in motion. Understanding how woman business owners are finding success is an important part of further growth. Below are some facts about women-owned businesses, complemented by tips and insights from successful female entrepreneurs.

Taken from (http://mashable.com/2012/08/14/facts-women-business/)

1. In the past 15 years, the number of women-owned businesses grew by 54%; there are now 8.3 million women-owned businesses in the United States.

“It’s so essential for business owners to have a financial plan. Often, business owners invest their own savings in order to increase their ultimate earning potential. Because of this, it’s extra important for you to have a personal plan for your own money and to establish your boundaries -– when you will and won’t do something. I think all too often people don’t have a plan -– and not having a plan actually is a plan, it’s just a really bad one! People don’t know what they don’t know, so it’s critical to talk to someone and enlist expertise from others.” — Alexa Von Tobel, LearnVest

2. Despite owning nearly 30% of U.S. businesses, women attract only 5% of the nation’s equity capital. When it comes to first-year funding, women receive 80% less capital than men.

“I went out to SXSW knowing that all the investors I knew -– that they would all be there for the week and I could catch up with them all face to face. And I started with the people that knew me best asking if they would invest, or did they know someone they could introduce me to who could invest.

“Within 12 weeks I closed a round of nearly a quarter million. When all was said and done, I raised over $2 million in capital from investors. Not knowing how to do that and approaching that for the first time was a real challenge.” — Laura Fitton, oneforty

For more facts about women-owned businesses go to Click here