Digital Advertising Pushes Forward, Evolving the Advertising Industry

Digital advertising is blossoming.

Adland has evolved drastically in the last ten years from a place that was once excited by cheap, fast and trashy advertisements.  In “The End of Advertising,” by Andrew Essex, Essex describes the history of advertising to where it is today (Essex, 10).

digital advertising

digit

Here is a 1960s advertisement for Heinz Ketchup.

digital advertising

Check it out one today.

The advertising industry, once focused on producing advertisements, which simply sold products, has flourished into high-end business that caters towards creating creative, digital advertisements, which are focused on the new modern, digital, often mobile, consumer (Essex, 11).

Adland has changed to suit the needs of consumers in the 21st century.  After websites, informational sites, social media platforms, and google all became widely accessible, marketers realized that internet advertising had great potential, and turned their attention to digital advertising (Essex, 25).

Digital advertising was not without its obstacles.  Consumers who were annoyed by internet pop-up ads were soon paying for ad-blocking software (Essex, 16). These advertisements were not exactly favorable.

However, several years later Google Adwords, and Analytics emerged and streamlined digital advertising, making it what it is today.

Google and Facebook now dominate the digital advertising industry, and together, are responsible for over 60% of digital advertising in the USA (“Small Businesses Crowd Facebook, Twitter..”, 2017).

Google and Facebook are able to target consumers based on their online searches and spending, as today nearly everyone is on online (“Small Businesses Crowd Facebook, Twitter..”, 2017).

digital advertising

Online advertising, today, has a social element that results in a dynamic, ongoing interaction between the seller and consumer, which means marketers are continuously being updated about what is popular and desirable to consumers (“Small Businesses Crowd Facebook, Twitter..”, 2017).

Social, digital advertising in the modern world is about keeping a continuous conversation with the consumer, instead of simply selling.

“Works Cited”

Essex, Andrews. The End of Advertising. Penguin, 2017.

“Small Businesses Crowd Facebook, Twitter for Marketing.” Emarketer. Sept, 20, 2017. https://www.emarketer.com/Article/Google-Facebook-Tighten-Grip-on-US-Digital-Ad-Market/1016494. Accessed 29 Nov. 2017.

 

 

 

Web Design in 2017

Web Design is Now Component Based Software Design

Web design in the modern era involves building components from top programming languages like AngularJS.  Creating components that can be used in large-scale, and responsive applications requires engineers’ and UI designers to put together different components into a code base.  Today html5 is used to create modern web and mobile applications.  Html5 is the skeleton of these applications, and programming languages like AngularJS and ReactJS, C#, Java and other traditional object-oriented programming languages are used to give the software functionality.  AngularJS and AngularJS work together to enable advanced styling of modern html5 applications that can work in various places without constant issues and troubleshooting from it teams.

Today skilled and successful developers are quickly able to take software components and put them together, collaboratively, to make agile software that is can be improved over many years and becomes more efficient over time.  Software developers that are on top of modern UI/UX strategies can easily build responsive components on top of htm5 templates, which are styled with the newest and best styling technologies, removing the time and need for tacky and incompetent web designers that are from the the late 90’s.  With the new boom in technology, as New York works hard to parallel Silicon Valley, developers that can quickly and artfully assemble complicated software using high-tech are in great demand.

Web design is a field that is extinct, and has been taken over by engineering. Engineering technology for people who need to use it quickly without errors is the job of software developers in major fortune 500 companies.  Building and testing this technology is a process which the world’s most talented engineers work on for many hours a day, and the advanced, complex softwares the build have in 2017 taken over the web.  Major website development in NYC is now about engineering, and tacky and lousy web designers are fading from the mainstream market, as engineers from the valley crowd into the tech alley. New York’s Google building in Chelsea is a great example of this transformation that the world is undergoing, as major tech companies buy space in downtown Manhattan and Brooklyn.

NYC is now a major hub for tech and software developers.  In a the next few years, major Silicon valleys will crowd into downtown Manhattan as tech goes to places where it can never go back, changing the entire climate of America’s metropolitan city.

Old and crummy WordPress websites vie for a place like unwanted garbage inside America’s major cities, as talented software developers quickly transform the new rocket economy building lightning speed components, which look classier and sleeker than ever before.

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web design

The new era requires web designers which are talented in industrial UX/UI design, and can “put stuff together that works”.  Software development is a collaborative effort in 2017 that doesn’t look fondly upon short-cuts and cheap fixes, but beautiful, streamlined work that shows workmanship and dedication.  Real clients are willing to pay big money for these real projects.

UX/UI in IA for Modern Web/Application Design and Development

information architecture

IA, Information Architecture Continues to Evolve

Information Architecture Lifts the American Economy Out of an Economic Recession with High-Technology and International Talent

Information Architecture, IA of websites and applications is becoming more successful, and profitable in 2017 because they are able to satisfy consumers increasing demands in the modern economy, as the world evolves into rapid consumers of high-end technology.

information architecture

GoElaborate Media, A NYC Digital Media Company, located in the heart of Manhattan,  provides co-working for digital marketing professionals.

Advanced web design, or user experience/user interface design uses information architecture, is essential to good web design in the modern economy.  How users enjoy their web design experience today depends on several factors, which are found in top Fortune 500 websites, and applications built by top agencies across the world.  All websites have key elements like navigation, organized content, hierarchy and design of user interaction (Chestnut & Nichols).

These IA elements blossom into life through the process of designing of developing websites and applications.  Websites and web applications which have solid UX/UI and sound wireframes have created good business in the past several years, and ensured that top American companies like Walmart have made huge profits (Chestnut & Nichols).

Igniva has top trends for 2017 and next year.

Implementing top technologies has enabled Fortune 500 companies in the USA to reap huge profits, albeit the cost of professionals from other countries.  High-technology has no mercy, and is constantly evolving to meet users’ demands.

As a result of high-technology being implemented across USA’s businesses, the American stock market is changing, finally moving the country out of depression into 2018.

It will be interesting to see how the USA deals with talented foreign workers as a majority of companies continue to use top UX/UI designers and developers from both America and overseas, skilled in high-tech for the information architecture of their desktop/mobile websites and applications, and if the world will ever be the same again.

References

Chestnut, Donald & Nichols, Kevin P. UX For Dummies. John Wiley & Sons, Ltd., 2014.