Pinterest vs Tumblr

     

 

          Pinterest and Tumblr are considered curatorial social spaces, according to the NY Times, with the additional blog component for Tumblr. But after the Yahoo buyout of Tumblr, it’s following has become stagnant while Pinterest is coming up strong and predicted to soon rival Twitter in its amount of handlers. Social media has been around for decades but has only started trending now, which means out with the old blog spaces and in with the new real time one sentence life update.

 

 

          Google is the leading data search engine with the ability to image search as well, but while Google has the literal answer for image keywords, Pinterest has the creative answer for users with aesthetics in mind.

The great thing about Tumblr is that it effectively combines a variety of image content under a number of tags that is seen worldwide, and with gaining a following they can choose to get to know you personally via opinion blogs and messages.

 

Forbes Magazine recently did a study on the top four networking applications ranking Facebook ($170 billion), Twitter ($23 billion in stock), and Linkdin ($20 billion) as the top three but Pinterest ($5 billion) is climbing fast in popularity. It’s estimated to go head to head with Twitter in the next year. Surveys say that many of the users are identified females, myself included, but it has no target gender, and male identified users are testing the waters more and more.

 

I recently became a Pinterest convert. I was previously a Tumblr addict adamantly resisting the fact that something new could be better than Tumblr.My partner recommended Pinterest to me because I missed the visual inspiration I got from Tumblr but without the time investment needed to search and sort in comparison to Tumblr and Google.

 

 

          Pinterest brings to the table immediate satisfaction in all things visually pleasing to the eye, the interface allows for quicker browsing and more exploration in order to create personal mood boards in which others can view or you can choose to hide.

 

It’s an excellent time waster without the feeling of wasting time and its impersonal unlike a lot of other networking social media sites whose main focus is  blogging to meet people.

                                

I’ve been through many networking blogs from Xanga to Livejournal, to Myspace each with a target audience and it’s funny to see how they grow and decay leaving way for new social enterprises.

 

http://www.pinterest.com/goelaborate/
http://www.pinterest.com/sotechie/

 

 

 

 

Why Go Digital? Good Question!

Digital media is influencing how we produce knowledge. digitalThe objective of going digital is to showcase your resources and to become a leader in your industry.  Your business’ footprint will be with people always, inclining them to either buy or support what you are selling.  The channel to achieve this is via media. But if you are not convinced, here are some reasoning behind the digital ——- .

Cost

The costs of print, television, and direct mail advertising add up quickly, and can easily blow through a companies budget. Going digital eliminates a lot of the costs of advertising, while allowing the company to reach a wider audience. Business can now create websites, use social media or use tools such as Facebook Ads all at low to no costs to get their brand out. The use of digital media does not have to replace traditional marketing but rather can be used as a strategy to bring in a wider audience while potentially saving money rather than spending.

Customer Experience

The digital world allows businesses to enhance customer satisfaction and build relationships with consumers like never before. Digital use allows consumers to reach out to businesses with more speed and effectiveness, make purchases immediately, and research the company – its history, values, current affairs etc.  Marketers need to head in the direction of the market, well consumers are facing screens – phones, laptops, tablets, you name it. You know where they are, its time to use it!

Define Your Brand

Using the internet allows companies to define who they are to their consumers. They are able to personalize even the smallest of details and set the aura for their company.  Also, through the use of social media businesses can show consumers a side they may have never seen. Showing off different aspects can make a big difference in today’s competitive market. Bringing this into perspective, when a consumer is choosing between which bank they’d prefer, the simple fact that one engages in community service often could be the winning factor.

Question remains… Why Go Digital?  Reason: simply said, we need it!  Digital is not just an on and off.  It is an influencer in our lives, the decisions we make, every call to action, the way we think, media drives us!

The NEW 4 P’s of Marketing Mix

The NEW 4 P’s of Marketing

 

You might not be aware of the classic 4 P’s of marketing, also known as the marketing mix: price, product, promotion, and place. The Marketing mix; a quick way marketing professionals keep in mind the four major considerations for a brand.

<goElaborate Pinterest Infograph

But the fact is that things change.  The drastic changes with technology, especially via social media and mobile technology, e.g: smart phones, simply cannot be ignored.

The new ‘P’s’ of marketing, as Kimberley Kadlec, Vice-President of Johnson & Johnson’s global marketing group suggested are: Purpose, Presence, Proximity and Partnership.  (http://bit.ly/XuMWT8)

Purpose adds to the value, such as an environmental purpose (Ex: 10% of our revenue goes to WWF), and transparency (Ex: Dolphin-safe fishing).

Proximity and Presence addresses the social and mobile issue.  The brand needs to be accessible everywhere: Google, Facebook, Youtube, and everything else you can think of.

Partnership focuses on collaboration with both businesses and clients to advance the brand.  Be it looking at the feedback of customers or sponsoring events to gain further exposure.

Brands both new and old must consider the new variables in this digital age, and it all begins with the new P’s of marketing.