Co-working at EdgyWorks in Mid-town Manhattan

Co-Working in the Heart of the Alley

Why co-working is beneficial to talented professionals in NYC.

co-working

Co-working spaces have sprung up rapidly in USA’s most populous cities in the past decade. In the past few years technology, Web development, UX/UI development, and Java development, and Mobile-Desktop-App development has taken off rapidly after the recession. People who work on technology like these can benefit from co-working.

The EverythingStore, Facebook, and applications for America’s Fortune 500 stores were important milestones for application development, and UX/UI development in the last decade.   Check out Walmart.com, and Costco.com. The technology powering these applications has been changing rapidly every since.

Bootcamps to teach people technology skills so that they can work for these companies, have sprung up rapidly across the USA, making enormous profits, but still, many college and university graduates lack the critical thinking and programming skills necessary to succeed in the real world. Many professionals lack the critical thinking and knowledge of common technology to keep up with the current technology. In the last decade, thousands of immigrants from foreign countries have come overseas to thrive in the Silicon Valley and the Tech Alley, and have computer science degrees.

The tech scene in NYC is a constant hub of activity. It’s sprawling.

Google has expanded into Brooklyn, and NYC is thriving with all types of coders, self-taught, bootcamp coders, traditional coders, and novice coders, as well as UX/UI Designers, and media experts.

EdgyWorks is a brand new, cool and casual co-working and virtual work space.

is in the midst of one of the world’s largest cities, and also in Westchester, NY. It is a co-working space for passionate people from all backgrounds looking to co-work with like-minded professionals.

EdgyWorks is in the midst of one of the world’s largest cities, New York City and also in Westchester, NY. It is a co-working space for passionate people from all backgrounds looking to co-work with like-minded professionals.

However, what is unfortunate is that there are thousands of people who need to access to actual work who work in technology. People with some to a lot of tech skills, that could improve them by working on projects at a co-working center.

Calling recruiters is hard and time-consuming. So is applying for jobs. The tech market is huge in the USA. It’s a much better idea to spend even a day at a co-working space, especially in Manhattan. Here, there an opportunity for experienced individuals to help others on real-world projects and grow their technology skills effectively without feeling pressured by desperate and sleazy technical recruiters.

For example, the current skills/job description required of UX/UI designers today are something like this.

Experience designing e-commerce or other large-scale digital experiences for mobile and web (mobile first)

Bonus points for knowledge of HTML, CSS table-less design and JavaScript

Strong conceptual thinking with an ability to understand customer needs, motivations and behaviors and translate them into actionable deliverables

Help customers achieve goals more efficiently and effectively through the creation of storyboards, user scenarios, wireframes, diagrams, and prototypes

Ruthless pursuit of customer delight and happiness’

Test design solutions with intended audience and refine based on findings and develop A/B tests to validate key hypothesis

Strong attention to detail and highly developed organizational skills including the ability to prioritize tasks and meet deadlines

Strong self-management skills as well as ability to work as a contributing member of a multi-discipline product team

A great attitude and a lack of ego. We work hard to keep a prima-donna free team

Experience in managing a design team

Synthesize requirements, technical constraints, user research, data and analytics into design solutions

Having all or most of these requirements is nearly impossible for most candidates. However, a posting like this has billions of applicants each day but applicants may not get any closure regarding their often beautifully crafted applications for days, weeks, months, years or at all.

Applying for jobs like these can be brutal in today’s world, although there is a plethora of bootcamps that proudly boast their crazy-good success rates, and claim they will get you a job after you walk in the door.

gene

UX/UI designers can work, learn, share and study new skills in their respective fields, at fairly priced co-working centers, instead of lofty hotel-like co-working lounges that try and make you believe that they are doing you a big favor, when in reality, you know you are awesome!

No longer feel pressured by desperate and broke, technical recruiters that make you feel like shit. These idiots are just sucking the money out of the tech market like there’s no tomorrow. 

Actually benefit from invaluable connections with leading professionals, and people in your field who are more experienced, but are perhaps working from out of their company, and have time to enjoy your life! Co-working is important as technology transforms the US economy into 2018.

Check out EdgyWorks.

Demographics is Important for Customer Retention

Successfully Marketing While Keeping Demographics in Mind

Marketing to customers of different demographics is simpler than it looks.

Consumer demographics are broken up into different categories: millennials, generation X, baby boomers, and the silent generation, the elderly (“15 Strategies For Marketing..”, 2015).

Understanding these various types of people and their income levels, age and ethnicity is very important to successful marketers today (Mansfield, 2014).

Millennials are a very mobile generation, and work hard to ensure that their peers are up-to-speed with each other. They may be impulsive, but are able to score great business deals when they need to. Generation X is more reserved and hard-working, and prefer to search for products carefully, and work towards applying discounts. The silent generation, who were born between mid-1920s and 1945, don’t tend to spend that much, having a traditional mentality. Besides age, these demographics are divided by gender, income, and ethnicity. Consumers who have more disposable income, or who are rich, are better targets for marketers selling clothing and accessories(“15 Strategies For Marketing..”, 2015). Understanding demographics creates successful outcomes for companies that wish to acquire long-term customers (Nelson, p. 4).

In her book, “The Transformational Consumer,” Tara Nelson talks about transactional marketing versus transformational marketing. MyFitnessPal, the world’s largest digital health company, started with a small tiny orange logo of a “tiny dancer”. It was catchy, cute, and motivational. The tiny dancer grew to a full-fledged app with 45 millions users in over 18 months, without any paid advertising (Nelson,  p. 2).

What?!? How is this possible? 

MyFitnessPal was smart. It didn’t work hard to acquire customers relentlessly like some marketing companies. They won over their consumers by caring about their humanity, and this was extremely influential in winning over transformational consumers, that, well, cared about being “transformational” (Nelson, p. 3).

Humanity?!? In Marketing??

This is partially because people get sick of being treated like a business transaction, and getting hassled by “tit-for-tat”, stressed-out marketers trying to reach marketing goals by buying their consumers every week, day in and out, like a bad, endless arts and crafts project (Nelson, p. 4)

Marketers finally understood that consumers were smart, instead of trying to buy them out. A picture of our victim (the average consumer) below.

demographics

Continue reading Demographics is Important for Customer Retention

Consumerism Driving Customer Retention

Years before it was the world’s biggest online retailer of books, Amazon.com was “an idea floating through the New York City offices of one of the most unusual firms on Wall Street: D.E. Shaw & Co.” (Stone, 17). Jeff Bezos, entrepreneur and David E. Shaw, financial analyst, with backgrounds heavy in computer science, were able to predict the vision of Amazon.com. At this time, the Internet had just taken off and thousands of households were just discovering it’s beauty. Financial professionals & analytics, were able to determine that “The Everything Store,” as Amazon is referred to now, would be a household name in the turn of the century. The world watched as the preliminary tools of the first computer scientists evolved into complicated applications like Amazon, that were able to make consumerism quick and easy.

consumerism

Amazon took off in Seattle after “Bezos’ parents invested $100,000, in Amazon.” (Stone, 33). On 1995, much of the preliminary work in stocking Amazon’s “shelves” was done by ordinary people. (Stone, 38). In the basement, in Seattle, many supporters packed many boxes of “esoteric” items, well into the night. Setting up Amazon took a lot of dirty work, but soon, Amazon.com plunged into the Internet, like a new animal that was reborn into the wilderness. (Stone, 43). There was an air of excitement post release. Everyone at the new company worked super hard to keep Amazon afloat. (Stone, 49). Jeff Bezos’ and David Shaw’s internet startup became 150 employees. Bezos was a great leader. Customers flocked to the site over the 1999 holidays after Amazon made national headlines. Amazon’s story was a story of supply and demand. It was a story of understanding consumerism (Stone, 94).

During that year, Amazon worked hard to keep up with holiday orders, and Bezos pulling crazy antics to fulfill out-of-stock orders, like raiding toy stores in third-world countries. Employees made sacrifices to work at distribution centers across the country. (Stone, 95). Amazon was “frugal to the bone”. The bombing of the twin towers didn’t phase Amazon, but pushed it further on it’s trek. (Stone, 127).

Amazon pushed onward like a marathoner, with its operations. In the next decade, Amazon expanded for several reasons: supply and demand, free-shipping and next-day shipping, and Amazon Prime, which paralleled Netflix,  Amazon was one major example in technology’s history, of how a new internet startup was able to retain customers. Amazon was there for it’s customers in the times that they most needed it, it worked endlessly to stay alive often at the cost’s of it’s workers.

5 Ways to Increase Customer Retention, which Can Be Summerized from “The Everything Store,” by Brad Stone.

  1. Understand Your Customer, Understand The Market, Understand How Consumerism Works

2. Be at the Right Place at the Right Time

3. Always Make Sure Your Shelves are Stocked During the Holiday

4. Perservere

5. Be a Leader, but be Fair to Your Employees

Amazon is a story of a tech company that took advantage of the Internet “bubble” in 95’ and ran with the idea of e-commerce on the web. It exploited the lower-class in America showering the world with a glittery picture of Internet startup fame, and the people who put there blood into making it a reality today were the lower-class in America.

Today Amazon boasts it gives individuals a “great opportunity to work at Amazon,” to no wit’s end.

The tech company struggled with financial hardship in it’s early years, but is now successful because of Jeff Bezos’s business spirit, and his uncanny ability to fulfill holiday orders in any way possible. Shaw and Bezos, working together, were able to see the vision of Amazon.com as financially possible, and achievable with the uproar of the Internet and the average household computer, especially after the turn of the century.

Decades later and overwhelmed with stock, Amazon and it’s employees are growing weary. Because of the high consumer demand, huge Amazon warehouses have opened. The leadership and skill of Amazon’s leaders is evident by it’s net capital today, and customers are greedily flocking to the site.

consumerism, consumerism, consumerism…

But when does mass consumerism end?

Are we really in the midst of a spiritual awakening, or will America paint it’s own dreary picture in the next decade, grey like Seattle, where Amazon’s journey began?

 

References

Brad Stone. The Everything Store. Hachette Book Group, 2014.