Why Go Digital? Good Question!

Digital media is influencing how we produce knowledge. digitalThe objective of going digital is to showcase your resources and to become a leader in your industry.  Your business’ footprint will be with people always, inclining them to either buy or support what you are selling.  The channel to achieve this is via media. But if you are not convinced, here are some reasoning behind the digital ——- .

Cost

The costs of print, television, and direct mail advertising add up quickly, and can easily blow through a companies budget. Going digital eliminates a lot of the costs of advertising, while allowing the company to reach a wider audience. Business can now create websites, use social media or use tools such as Facebook Ads all at low to no costs to get their brand out. The use of digital media does not have to replace traditional marketing but rather can be used as a strategy to bring in a wider audience while potentially saving money rather than spending.

Customer Experience

The digital world allows businesses to enhance customer satisfaction and build relationships with consumers like never before. Digital use allows consumers to reach out to businesses with more speed and effectiveness, make purchases immediately, and research the company – its history, values, current affairs etc.  Marketers need to head in the direction of the market, well consumers are facing screens – phones, laptops, tablets, you name it. You know where they are, its time to use it!

Define Your Brand

Using the internet allows companies to define who they are to their consumers. They are able to personalize even the smallest of details and set the aura for their company.  Also, through the use of social media businesses can show consumers a side they may have never seen. Showing off different aspects can make a big difference in today’s competitive market. Bringing this into perspective, when a consumer is choosing between which bank they’d prefer, the simple fact that one engages in community service often could be the winning factor.

Question remains… Why Go Digital?  Reason: simply said, we need it!  Digital is not just an on and off.  It is an influencer in our lives, the decisions we make, every call to action, the way we think, media drives us!

Michael J Fox Foundation and The Leukemia and Lymphoma Society

Michael J Fox Foundation and The Leukemia and Lymphoma Society will gather to honor the music of Billy Joel at East Hampton Studio on Saturday, August 18, 2012

Celebrity Host: Sean Young

Co Host, Sports Illustrated SuperModel: Julie Henderson

MC Host, In The MIXX TV Host: Gina Giordan

Get Tickets at: http://goelaborate.eventbrite.com/

Supporters of the Michael J. Fox Foundation and The Leukemia and Lymphoma Society will gather to honor the music of Billy Joel at East Hampton Studio on Saturday, August 18, 2012. Cocktails and fine cuisine will be provided by Carlyle Off the Green, while Long Island favorites, Mike DelGuidice and Big Shot, featuring long time members of Billy Joel’s band, will give fans of the Piano Man a night to remember, packed with hit after chart-topping hit in a high energy, interactive stage performance.

It’s still rock and roll to Billy Joel – in an interview with The New York Times, Mr. Long Island recounted, “A friend called me and told me to listen to this band that was playing on local TV, and I said ‘That’s me.’ They said ‘No, it’s this band,’ and they had a hard time convincing me it wasn’t me. It’s uncanny.”
Aside from numerous powerful renditions of Billy Joel’s music, Mike DelGuidice and Big Shot will also astonish you with songs by Paul McCartney, Elton John, The Beatles, Journey, Chicago, and many more.]

Michael J Fox Foundation & The Leukemia and Lymphoma Society

WHEN: Saturday, August 18, 2012
7 p.m. – Midnight
Cocktails and fine cuisine provided by Carlyle Off the Gree

Remain Human

 

 

Has Social Networking sites leer us out of reality. Are we starting to feel comfortable with letting people know about our daily lives. Some of us sit in an office all day and work on these sites. Are we getting distracted? Is it a possibility that some of us are becoming more accustomed to living on the internet. Here is an article by John Jantsch on how to “Remain Human” and not in a virtual reality.

 

 

Equipped with text messaging, instant messaging, video messaging, and a host of web based tools for project and client management and collaboration, it’s possible to create an efficient business run from just about anywhere you can obtain an Internet connection.

However, all this efficiency comes with a price. Without frequent, genuine and rich interaction with the people in your life working towards shared outcomes something very meaningful is lost.

Hugs and handshakes are what make us human and they are in many ways a part of what makes doing what we do worth it.

While working and selling globally, assembling staff from around the nation and meeting clients via video have become the new reality in our technology flattened world, there are a handful of practices that I believe can help return or maintain a more human element to the virtual workspace.

The human mindset

First and foremost as we interact across time and space we have to remember that these are human beings we are interacting with. I know that sounds almost absurd, but there’s something sterilizing about the video monitor that somehow makes us more like machines – machines with bad manners.

The human mindset in the virtual world calls for an obsession with basic politeness. Be early, be thankful, be kind, be caring. Take the time to ask how someone is doing, what they are excited about or what they need help them with.

Bring this mentality to your technology and you’ll restore some of the humanness that it robs.

The human routine

The use of virtual staff, assistants and providers makes it easy to conduct business much like it’s one big transaction.

In the virtual world it’s essential that you not lose all sense of human business routine. When you work with virtual assistants, graphic designers, copywriters, take the time to set up a meeting just to get to know them. Some of this could be in the form of an interview, but the more you know a person the more you’ll understand their unique abilities and that’s how you create a great working relationship and that’s how everyone wins.

Create regularly scheduled meetings just to check in and use these to keep focused on managing the relationship as well as the work.

The human meeting

I wrote a post last week about how to start meetings on a high note. It got so much response it served to highlight the lack of humanness in our meetings, both in person and online.

In the post I suggested that every meeting start by asking participants to share one thing professionally and personally they were very excited about.

This human touch is so profoundly missing from flat screen interaction that simply starting a virtual meeting in this fashion can return a sense of joy to the otherwise dreaded meeting.

The human touch

You probably saw this last one coming, but in the virtual cocoon we live and work, it’s become essential that you force yourself out into real life.

You may have every last client work detail hammered out via your online portal, so take three or four clients to lunch, just to get to know them better.

Go to three or four conferences a year, just to meet some of the people that comment on your blog posts.

Reach out to people whose work you admire and see if they can grab coffee the next time you’re in their town.

Everything I’ve mentioned in this post is both obvious and natural, but somehow the lack of real space makes it less so. You can fuse what’s great about technology with what’s great about human inspiration and bring it back into the workplace if you simply choose to remain human.

If you choose to remain human than you will find it much easier to organize your life with minimal internet activity. You will find that you much healthier in relationships and in human nature. You will find your self more in tune with your social life and communication.

 

By:

John Jantsch

http://socialmediatoday.com/ducttape/637781/how-remain-human-technology-flattened-world?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29