The NEW 4 P’s of Marketing Mix

The NEW 4 P’s of Marketing

 

You might not be aware of the classic 4 P’s of marketing, also known as the marketing mix: price, product, promotion, and place. The Marketing mix; a quick way marketing professionals keep in mind the four major considerations for a brand.

<goElaborate Pinterest Infograph

But the fact is that things change.  The drastic changes with technology, especially via social media and mobile technology, e.g: smart phones, simply cannot be ignored.

The new ‘P’s’ of marketing, as Kimberley Kadlec, Vice-President of Johnson & Johnson’s global marketing group suggested are: Purpose, Presence, Proximity and Partnership.  (http://bit.ly/XuMWT8)

Purpose adds to the value, such as an environmental purpose (Ex: 10% of our revenue goes to WWF), and transparency (Ex: Dolphin-safe fishing).

Proximity and Presence addresses the social and mobile issue.  The brand needs to be accessible everywhere: Google, Facebook, Youtube, and everything else you can think of.

Partnership focuses on collaboration with both businesses and clients to advance the brand.  Be it looking at the feedback of customers or sponsoring events to gain further exposure.

Brands both new and old must consider the new variables in this digital age, and it all begins with the new P’s of marketing.

Who’s ready for Restaurant Week? – NYC Restaurant Week Summer 2012

http://myupperwest.com/upper-west-side/nyc-2012-summer-restaurant-week-reservations-are-open-lots-of-upper-west-side-options-7912/NYC Restaurant Week 2012

Two times  a year there is a great opportunity for you to try  some of the restaurants you are not used  to going to,  maybe because they’re too expensive or you haven’t really gotten the chance to go to that restaurant you always wanted to go to . Throughout the city from January-February and June-July, restaurants participate in “Restaurant Week” they offer three-course lunch for just $24.07. Some of them offer dinner for just $35. Some of the people that enjoy restaurant week say that they had a great experience, they were treated very nicely and they even got free gifts certificates value for $20.00 off a future meal. Saturday are not included and Sunday is optional .Beverages , gratuities and taxes  are not included .

What you have to do to be eligible?

To participate in restaurant week you need to register an eligible American Express card at amexnetwork.com/nycrestaurantweek. You have to do this between 12am on July 8, 2012 and 5pm on August 10, 2012.The earlier you make your reservation the better it would be because many of the best choices for restaurant week will sell out quickly .You could call the restaurant or go to OpenTable.com so you could reserve. OpenTable.com you could find more information, see which restaurants are doing restaurant week and much more. Why not try this great opportunity!

 

 

iPad and iPhone: New Rumors

Rumors about budget iPad and iPhone are being circulated. 

Ipad budget

It seems as though Apple might be putting out smaller iPads. These iPad Minis will probably than be budgeted to a lower price. All this started when Asia claimed that Apple had ordered smaller tablet screens. The iPad Mini is rumored to be coming out in October next to the iPhone 5.

If you ask me about iPhone budgets, I’ll say it won’t happen. These rumors have been circulating for five years. Bugdet iPad and iPhones are not what Apple wants to brand.

Source from
Article by Simon Hill on DigitalTrends.com